Tune into The CW Wednesday,  8/7c to watch EA Sports Madden NFL 18 Challenge.

New Episodes only on The CW and The CW App

Campaign Details:
Client: The CW Television Network
Format: Rich Media

Date: Winter 2018

Overview:
The Illusion Factory worked closely with the creative and management teams at The CW Television Network, Sizmek and OMD to promote this season’s launch of EA Madden NFL 18 Challenge, in the electronic media landscape using interactive HTML 5 based rich media and mobile advertising platforms.

Goals:
• Drive viewers to tune into the premiere and to the CW Site
• Generate hype/ buzz about the show

Execution:
HTML 5 Rich Media Features

Deliverables
• Interactive Advertising Units