Tune into The CW Monday, Oct. 9  9/8c to watch Valor.

Truth is the first casualty of war.

Campaign Details:
Client: The CW Television Network
Format: Rich Media

Date: Fall 2017

Overview:
The Illusion Factory worked closely with the creative and management teams at The CW Television Network, Sizmek and OMD to promote the launch of Valor in the electronic media landscape using interactive HTML 5 based rich media and mobile advertising platforms.

Goals:
• Drive viewers to tune into the premiere and to the CW Site
• Generate hype/ buzz about the show

Execution:
HTML 5 Rich Media Features
• Video

Deliverables
• Rich Media Banners

Valor is an upcoming American drama television series, created by Kyle Jarrow. The show is produced by CBS Television Studios and Warner Bros. Television, with Anna Fricke and Kyle Jarrow serving as showrunners. Valor stars:  Matt Barr, Christina Ochoa, Charlie Barnett, W. Tré Davis, Corbin Reid, Nigel Thatch, and Melissa Roxburgh.