In the past, Pull Advertising referred primarily to programs in which brands create valuable content on their own sites and apps in order for consumers to find that content organically and engage. These programs increase loyalty, deepen consumer/brand relationships while improving sales revenue in a cost effective manner.
Sizzle is a revolution in Pull Advertising because every feature in the system was designed to make the Sizzle “Swiss Army Knife” of functionalities indispensable to consumers and thereby win activations, engagement and generate ongoing loyalty.
In a world of ever-increasing tendencies to tune out of all forms of Push Advertising, it has never been more important for brands to learn new methodologies of activation, engagement and conversion of consumers into brand loyalists. Breaking through the clutter of today’s marketplace will be the line of distinction between the leading brands of 2020 and the leading brands of 2030.
The consumer adopts the information in the course of picking prizes to play for, searching for exciting things to do, interacting with premium augmented reality experiences, playing engaging, habit-forming games to win prizes, sharing experiences with their friends, posting augmented reality promotions online and much more.
Regardless of whether your needs are to drive traffic online or retail, generate social and viral sharing, or create newfound brand awareness and attract new customers, pull advertising is the methodology that will ensure your message rises out of the clutter and connects firmly and positively in the mind of the consumer.