Our Work

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Campaign Details: On-line, Interactive Ad Campaign
Client: The CW Television Network
Format:
HTML 5

Date: Spring 2021

Overview:
The Illusion Factory
 worked closely with the creative and management teams at The CW Television Network, Sizmek and OMD to promote the season premiere of Kung Fu, in the electronic media landscape using interactive HTML 5 and mobile advertising platforms.

Goals:
• Drive viewers to tune into the premiere, to the CW Site and to stream episodes
• Generate hype/ buzz about the show

Execution:
HTML 5 Standard Banners
• Video

Deliverables
• Interactive Advertising Units

Reload Unit

Kung Fu PremiereKung Fu Premiere

Campaign Details: On-line, Interactive Ad Campaign
Client: The CW Television Network
Format:
HTML 5

Date: Winter 2021

Overview:
The Illusion Factory
 worked closely with the creative and management teams at The CW Television Network, Sizmek and OMD to promote the premiere season of Superman & Lois, in the electronic media landscape using interactive HTML 5 and mobile advertising platforms.

300×600 Banner Reload Unit

Goals:
• Drive viewers to tune into the premiere, to the CW Site and to stream episodes
• Generate hype/ buzz about the show

Execution:
HTML 5 Standard Banners
• Video

Deliverables
• Interactive Advertising Units

Reload Unit

Superman & Lois PremiereSuperman & Lois ...

Campaign Details: On-line, Interactive Ad Campaign
Client: The CW Television Network
Format:
HTML 5

Date: Winter 2020

Overview:
The Illusion Factory
 worked closely with the creative and management teams at The CW Television Network, Sizmek and OMD to promote the premiere season of Walker, in the electronic media landscape using interactive HTML 5 and mobile advertising platforms.

Goals:
• Drive viewers to tune into the premiere, to the CW Site and to stream episodes
• Generate hype/ buzz about the show

Execution:
HTML 5 Standard Banners
• Video

Deliverables
• Interactive Advertising Units

Walker PremiereWalker Premiere

Campaign Details: On-line, Interactive Ad Campaign
Client: The CW Television Network
Format:
HTML 5

Date: Fall 2020

Overview:
The Illusion Factory
 worked closely with the creative and management teams at The CW Television Network, Sizmek and OMD to promote the launch of a new season of All American, in the electronic media landscape using interactive HTML 5 and mobile advertising platforms.

Goals:
• Drive viewers to tune into the premiere, to the CW Site and to stream episodes
• Generate hype/ buzz about the show

Execution:
HTML 5 Standard Banners
• Video

Deliverables
• Interactive Advertising Units

All American Nov 2020All American Nov 202...

Campaign Details: On-line, Interactive Ad Campaign
Client: The CW Television Network
Format:
HTML 5

Date: November 2020

Overview:
The Illusion Factory
 worked closely with the creative and management teams at The CW Television Network, Sizmek and OMD to promote the launch of the new season premiere and streaming of Nancy Drew, in the electronic media landscape using interactive HTML 5 and mobile advertising platforms.

Goals:
• Drive viewers to tune into the premiere and to the CW Site
• Generate hype/ buzz about the show

Execution:
HTML 5 Standard Banners
• Video

Deliverables
• Interactive Advertising Units

Nancy Drew - Nov 2020Nancy Drew - Nov 202...

The Illusion Factory was hired to design a new logo/branding for Ellis Effect. We were tasked to create a logo that conveyed brain science and the complexities of mental health, while evoking a sense of serenity – in order to communicate the expertise of Ellis Effect’s elite scientists and cutting-edge research.

Ellis Effect logoEllis Effect logo

The Illusion Factory helped create the logo for Freques, a planned network, in collaboration with United Nations, powered by Sizzle, to highlight social issues and solve them with community-based solutions.

Freques logoFreques logo

Campaign Details: On-line, Interactive Ad Campaign
Client: The CW Television Network
Format:
HTML 5

Date: Summer 2020

Overview:
The Illusion Factory
 worked closely with the creative and management teams at The CW Television Network, Sizmek and OMD to promote the launch of Tell Me A Story, in the electronic media landscape using interactive HTML 5 and mobile advertising platforms.

Goals:
• Drive viewers to tune into the premiere and to the CW Site
• Generate hype/ buzz about the show

Execution:
HTML 5 Standard Banners
• Video

Deliverables
• Interactive Advertising Units

Tell Me A StoryTell Me A Story

Campaign Details: On-line, Interactive Ad Campaign
Client: The CW Television Network
Format:
HTML 5

Date: Spring 2020

Overview:
The Illusion Factory
 worked closely with the creative and management teams at The CW Television Network, Sizmek and OMD to promote the launch of the mid-season premiere of Nancy Drew, in the electronic media landscape using interactive HTML 5 and mobile advertising platforms.

Goals:
• Drive viewers to tune into the premiere and to the CW Site
• Generate hype/ buzz about the show

Execution:
HTML 5 Standard Banners
• Video

Deliverables
• Interactive Advertising Units

Nancy Drew Spring 2020Nancy Drew Spring 20...

The Illusion Factory designed the logo for 1 Earth, a planned concert/telethon to benefit organizations addressing climate change.

1 Earth logo1 Earth logo

The Illusion Factory produced the on-air campaign and digital campaign for the Lionsgate/Pantaya television program, De Viaje Con Los Derbez starring Eugenio Derbez and his highly talented family as they travel through Morocco, documenting their mixed family experiences in this compelling reality program. Watch this on the Pantaya app!

De viaje con los DerbezDe viaje con los Der...

Campaign Details: On-line, Interactive Ad Campaign
Client: The CW Television Network
Format:
HTML 5

Date: Fall 2019

Overview:
The Illusion Factory
 worked closely with the creative and management teams at The CW Television Network, Sizmek and OMD to promote the launch of the premiere season of Nancy Drew, in the electronic media landscape using interactive HTML 5 and mobile advertising platforms.

Goals:
• Drive viewers to tune into the premiere and to the CW Site
• Generate hype/ buzz about the show

Execution:
HTML 5 Standard Banners
• Video

Deliverables
• Interactive Advertising Units

Nancy DrewNancy Drew

Campaign Details: On-line, Interactive Ad Campaign
Client: The CW Television Network
Format:
HTML 5

Date: Fall 2019

Overview:
The Illusion Factory
 worked closely with the creative and management teams at The CW Television Network, Sizmek and OMD to promote the launch of the premiere season of Batwoman, in the electronic media landscape using interactive HTML 5 and mobile advertising platforms.

Goals:
• Drive viewers to tune into the premiere and to the CW Site
• Generate hype/ buzz about the show

Execution:
HTML 5 Standard Banners
• Video

Deliverables
• Interactive Advertising Units

BatwomanBatwoman

Campaign Details: On-line, Interactive Ad Campaign
Client: The CW Television Network
Format:
HTML 5

Date: Fall 2019

Overview:
The Illusion Factory
 worked closely with the creative and management teams at The CW Television Network, Sizmek and OMD to promote the launch of All American, in the electronic media landscape using interactive HTML 5 and mobile advertising platforms.

Goals:
• Drive viewers to tune into the premiere and to the CW Site
• Generate hype/ buzz about the show

Execution:
HTML 5 Standard Banners
• Video

Deliverables
• Interactive Advertising Units

All AmericanAll American

Some of Our Clients

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abc

cw

adidas

xbox

chevrolet

nbc

v8

jambajuice

activision

Our Awards

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  • 2016 W3 Award
  • 2015 W3 Award
  • 2014 W3 Award
  • 2013 Summit Award
  • 2013 Telly Award
  • 2013 W3 Award
  • 2012 (2) Telly Awards
  • 2012 Communicator Award
  • 2011 Promax Gold Award
  • 2011 Telly Award
  • 2011 W3 Award
  • 2010 Communicator Award
  • 2010 Summit Creative Award
  • 2009 (3) Telly Awards
  • 2008 (1) Webby Award
  • 2008 (16) Communicator Awards
  • 2008 (3) Summit Creative Awards
  • 2008 (4) Telly Awards
  • 2008 (5) W3 Awards
  • 2008 Top 20 Creative Agencies of LA
  • 2007 (6) Telly Awards
  • 2007 Mom’s Choice Award
  • 2007 Parent’s Choice Award
  • 2007 Top 20 Creative Agencies of LA
  • 2006 (2) Telly Awards
  • 2006 BDA Gold Award
  • 2006 DIY Award
  • 2006 Hollywood Book Festival
  • 2006 Mom’s Choice Award
  • 2006 Promax Silver Award
  • 2006 Summit Creative Award
  • 2006 Top 20 Creative Agencies of LA
  • 2005 (3) Promax Gold Awards
  • 2005 Silver Davey Award
  • 2005 UFC Accolade Award
  • 2004 (2) Promax Gold Awards
  • 2004 (3) BDA Gold Awards
  • 2003 Music Video of the Year Award CMT

About Us

The Illusion Factory has spent decades being the brand behind all of the other brands, servicing all of the major studios, broadcasters, music labels, cable stations and a large group of the Fortune 500.

We have been entrusted with the promotion and marketing of over 7 Billion Dollars in filmed, broadcast, cable, gaming and live entertainment, while garnering more than 260 awards in the top competitions for our clients. We have substantial expertise in regulated gaming, with many core projects to our credit.

We have been working in Virtual Reality and Augmented Reality for more than 15 years and have several patents pending in these areas for our innovations. We produce both AR and VR projects for clients in the United States and worldwide.

In 2007, we opted to pivot our efforts towards the development of our own intellectual property for distribution in all transmedia. We have now put our resources into developing our own technologies, companies and joint ventures.

This has resulted thus far with one impressive awarded patent, three additional ones that are patent pending and numerous others that are being drafted currently. Illusion Factory continues to prove itself as a vast resource of creativity, technology and global expertise. We are a very rare combination of the most elite talent in each of our respective categories and we continue to work in a stealth mode, producing a continual stream of innovations.

When you want the technology to solve your problems, the app that does everything, the experience of how to produce it on budget and release it globally with a vibrant result, there are very few companies to call. We understand the substantial requirements of broadcast and theatrical entertainment, apps, interactive advertising, games, regulated gaming, horse racing, lottery, second screen experiences, television apps, and social media.

Illusion Factory is a one of a kind company.
Our focus is INTENSE, our curiosity INSATIABLE. Our abilities, UNCHALLENGED.

see our team