The Illusion Factory has spent decades being the brand behind all of the other brands, servicing all of the major studios, broadcasters, music labels, cable stations, and a large group of the Fortune 500.

We specialize in making custom games in which your brand is the center of attention and which drive viral sharing of your game with consumers in any territory around the world.

Our games teach consumers all about your product, incentivize them to invite other friends to join in and play the game and to share the results in social media.

The net result is a vastly increased consumer satisfaction index as well as a substantially improved ROI on your current advertising investment.

We have been working in Virtual Reality and Augmented Reality for more than 15 years and have several patents pending in these areas for our innovations. We produce both AR and VR projects for clients in the United States and worldwide.

In 2007, we opted to pivot our efforts towards the development of our own intellectual property for distribution in all transmedia. We have now put our resources into developing our own technologies, companies and joint ventures.

This has resulted thus far with one impressive awarded patent, three additional ones that are patent pending and numerous others that are being drafted currently. Illusion Factory continues to prove itself as a vast resource of creativity, technology and global expertise. We are a very rare combination of the most elite talent in each of our respective categories and we continue to work in a stealth mode, producing a continual stream of innovations.

When you want the technology to solve your problems, the app that does everything, the experience of how to produce it on budget and release it globally with a vibrant result, there are very few companies to call. We understand the substantial requirements of broadcast and theatrical entertainment, apps, interactive advertising, games, regulated gaming, horse racing, lottery, second screen experiences, television apps, and social media.

The Team

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The Illusion Factory is a one of a kind company.

Full media design and production for releasing new products, entertainment, and experiences

We work to become an extension of your team, understanding your content, and strategizing with you on both the creative and technical sides for the proper deployment of such a campaign.

New products find users by appearing in media streams that come to the consumer organically and through which, the consumer learns about something in an information source that they trust and appreciate.

The brand cultivates the new lead through a value proposition that engages the consumer in their own quest for knowledge and provides solutions to problems the consumer has or did not realize until now, that they have.