LAUNCHING THE WINTER SEASON 2012 ON THE CW TELEVISION NETWORK WITH INTERACTIVE MEDIA

Campaign Details:

Client: The CW Television Network
Format: Rich Media, iAds
Date: FALL 2012

Overview:
The Illusion Factory worked closely with the creative and management teams at The CW Television Network to launch Cult in the electronic media landscape.

Goals:
• Drive viewers to tune into the premiere and increase Facebook Likes
• Generate hype/ buzz about the show
• Download The CW Mobile App

The Execution:

Rich Media Features

• Video
• Facebook Like
• Pre-Scripted Tweet
• Download The CW Mobile App

Deliverables

• Flash Banners
• Rich Media Banners

The mystery/horror thriller was created by Rockne S. O’Bannon and starred Matthew Davis, Jessica Lucas, Alona Tal, Robert Knepper with score composed by Tim Jones.