Tune into The CW Wednesday,  9/8c to watch Life Sentence.

New Episodes only on The CW and The CW App

Campaign Details:
Client: The CW Television Network
Format: Rich Media

Date: Winter 2018

Overview:

The Illusion Factory worked closely with the creative and management teams at The CW Television Network, Sizmek and OMD to promote the launch of Life Sentence, in the electronic media landscape using interactive HTML 5 based rich media and mobile advertising platforms.

Goals:

• Drive viewers to tune into the premiere and to The CW Site

• Generate hype/ buzz about the show

Execution:
HTML 5 Rich Media Features
• Video

Deliverables

• Rich Media Banners

Life Sentence is an American comedy-drama series, created by Erin Cardillo & Richard Keith, which debuted on The CW as a midseason entry during the 2017-18 television season. When Stella Abbott finds out her terminal cancer is cured, she is going to have to learn to live with all the choices she made when she decided to “live like she was dying”. As she adjusts to her post-cancer world, she learns how her husband and family must also deal with the self-destructive choices they made to help Stella enjoy what they thought were her final years. The series was executive produced by Erin Cardillo, Richard Keith, Oliver Goldstick, Bill Lawrence, Jeff Ingold, Lee Toland Krieger. It stars  Lucy Hale, Elliot Knight, Jayson Blair, Brooke Lyons, Carlos PenaVega, Gillian Vigman, Dylan Walsh, Nadej Bailey.