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Crazy Ex Girlfriend

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LAUNCHING THE 2015 SEASON ON THE CW TELEVISION NETWORK WITH INTERACTIVE MEDIA

Campaign Details:

Client: The CW Television Network
Format: 
Rich Media
Date: FALL 2015

Overview:
The Illusion Factory worked closely in the electronic media landscape with the creative and management teams at The CW Television Network, Sizmek, and OMD to promote in electronic media, their 2015 Fall Line Up including Crazy Ex Girlfriend and Jane The Virgin.

Goals:
• Drive viewers to tune into the series
• Generate hype/ buzz about the Rachel’s Award

Deliverables
• HTML 5 Rich Media Banners

• Wallpapers

Crazy Ex-Girlfriend is an American musical/comedy television series that premiered on October 12, 2015, on The CW. The series was created by Rachel Bloom and Aline Brosh Mckenna, and stars Bloom in the lead role, for which she just received the Golden Globe Award.  Aline Brosh McKenna co-exexutive produces with Rachel Bloom, Mark Webb and Erin Erhlich. The series stars Rachel Bloom, Vincent Rodriguez III, Santino Fontana, Donna Lynne Champlin, Pete Gardner, Vella Lovell.

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