LAUNCHING THE 2015 SEASON ON THE CW TELEVISION NETWORK WITH INTERACTIVE MEDIA
Client: The CW Television Network
Format: Rich Media
Date: FALL 2015 – WINTER 2016
The Illusion Factory worked closely with the creative and management teams at The CW Television Network, Sizmek, and OMD to promote, using electronic media, their 2015 Fall Line Up including returns of audience favorites, The Flash and Jane The Virgin.
• Drive viewers to tune into the premiere and increase Facebook Likes and Tweets
• Generate hype/ buzz about the show
Rich Media Features
• Facebook Like
• HTML5 Rich Media Banners
Jane The Virgin received the first two Golden Globe nominations that have been given to The CW Television Network including Best Comedy Series and Best Actress in a Comedy Series – Gina Rodriguez. Gina won the award.
Jane The Virgin is based on Juana la Virgen by Perla Farias and was developed by Jennie Snyder Urman. Jane The Virgin stars Gina Rodriguez, Andrea Navedo, Yael Grobglas, Justin Baldoni, Ivonne Coll, Brett Dier and Jaime Camil.