LAUNCHING THE FALL SEASON ON THE CW TELEVISION NETWORK WITH INTERACTIVE MEDIA

Campaign Details:

Client: The CW Television Network
Format: Rich Media
Date: FALL 2011

Overview:
The Illusion Factory worked closely with the creative and management teams at The CW Television Network, Mediamind, OMD to launch their 2011 Fall Line Up: Ringer, Hart of Dixie and The Secret Circle in the electronic media landscape.

Goals:
• Drive viewers to tune into the premiere and increase Facebook Likes
• Generate hype/ buzz about the show

Execution:

Rich Media Features

• Video
• Facebook Like
• Pre-Scripted Tweet
• Get-Glue Link
• RSVP to Facebook Event
• Download Twitter Skin
• Download Facebook Cover Art
• Download The CW Mobile App
• Augmented Reality Interface

• Special Feature – Augmented Reality Display of Secret Powers

Deliverables

• Flash Banners
• Rich Media Banners

The Secret Circle is based on the book by the same title, written by L. J. Smith and was developed by Andrew Miller. It was executive produced by Kevin Williamson, Leslie Morgenstein, Andrew Miller and Gina Girolamo and was produced by Liz Friedlander. It starred Britt Robertson, Thomas Dekker, Gale Harold, Phoebe Tonkin, Shelley Hennig, Jessica Parker Kennedy, Ashley Crow, Louis Hunter, Natasha Henstridge and Chris Zylka.