The first chapter of Pull Advertising must inevitably start with what is it specifically that the consumer wants?
Games are one of the most powerful pull advertising and marketing tools. They are fun for the consumer to engage with, deliver exciting prizes, and rewards and creates activation, engagement and data points for your brand that deepen the relationship with the consumer.
Consumers are always going to be looking for brands, and brands are always on the hunt for new consumers. Yet, despite the mutual interest in one another, it is ultimately in the method in which the two groups connect that is likely to be defining the future.
Sizzle® has just released the public beta of its innovative augmented reality platform featuring hundreds