Tune into The CW Wednesday, Oct. 11  9/8c to watch Dynasty.

Vicious. Ambitious. Delicious.

Campaign Details:
Client: The CW Television Network
Format: Rich Media

Date: Fall 2017

Overview:

The Illusion Factory worked closely with the creative and management teams at The CW Television Network, Sizmek and OMD to promote the launch of Dynasty, in the electronic media landscape using interactive HTML 5 based rich media and mobile advertising platforms.

Goals:

• Drive viewers to tune into the premiere and to the CW Site

• Generate hype/ buzz about the show

Execution:
HTML 5 Rich Media Features
• Video

Deliverables

• Rich Media Banners

Dynasty is an upcoming American prime time television soap opera series reboot based on the 1980s series of the same name, which ran on ABC from 1981 to 1989. The new series was developed by Josh Schwartz, Stephanie Savage, and Sallie Patrick. It stars Grant Show as Blake Carrington, Nathalie Kelley as Cristal Flores, Elizabeth Gillies as Blake’s daughter Fallon, and James Mackay as his son Steven.