LAUNCHING THE FALL SEASON ON THE CW TELEVISION NETWORK WITH INTERACTIVE MEDIA

Campaign Details:

Client: The CW Television Network
Format: Rich Media, iAds
Date: FALL 2012

Overview:
The Illusion Factory worked closely with the creative and management teams at The CW Television Network to launch their 2012 Fall Line Up: The Next, Arrow, Beauty and the Beast, and Emily Owens M.D. in the electronic media landscape.

Goals:
• Drive viewers to tune into the premiere and increase Facebook Likes
• Generate hype/ buzz about the show
• Download The CW Mobile App

Execution:

Rich Media Features

• Video
• Facebook Like
• Pre-Scripted Tweet
• Get -Glue Link
• RSVP to Facebook Event
• Download Twitter Skin
• Download Facebook Cover Art
• Download The CW Mobile App

iAd Features

• Video Gallery
• Pre-Scripted Tweet
• Download The CW Mobile App
• About The show

Deliverables

• Flash Banners
• Rich Media Banners
• Apple iAd

Emily Owens M.D. was created by Jennie Snyder Urman and starred Mamie Gummer, Justin Hartley, Aja Naomi King, Kelly McCreary, Michael Rady and Necar Zadegan.