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Riverdale

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LAUNCHING THE FIRST SEASON ON THE CW TELEVISION NETWORK WITH INTERACTIVE MEDIA

Tune into The CW Thursdays 9/8c to watch Riverdale.

Campaign Details:
Client: The CW Television Network
Format: Rich Media
Date: Fall 2016

Overview:
The Illusion Factory worked closely with the creative and management teams at The CW Television Network, Sizmek and OMD to promote the launch of Riverdale in the electronic media landscape using interactive HTML 5 based rich media and mobile advertising platforms.

Goals:
• Drive viewers to tune into the premiere and to the CW Site
• Generate hype/ buzz about the show
• Generate Downloads of the CW App

Execution:
HTML 5 Rich Media Features
• Video

Deliverables
• Rich Media Banners

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