LAUNCHING THE 2010 SEASON ON THE CW TELEVISION NETWORK WITH INTERACTIVE MEDIA

Campaign Details:

Client: The CW Television Network
Format: Rich Media
Date: FALL 2010

Overview:
The Illusion Factory worked closely with the creative and management teams at The CW Television Network to launch their 2010 Fall Line Up including Nikita and The Vampire Diaries in the electronic media landscape.

Goals:
• Drive viewers to tune into the premiere and increase Facebook Likes
• Generate hype/ buzz about the show

Execution:

Rich Media Features

• Video
• Facebook Like
• Wallpapers
• Buddy Icons
• Cast Pictures

Deliverables

• Flash Banners
• Rich Media Banners

Nikita is a reboot of the popular 1997 series, La Femme Nikita, which itself was a reboot of a film, Nikita, by Luc Besson. The Illusion Factory worked on both La Femme Nikita by designing the key art and campaign, and Nikita by designing and producing the interactive advertising campaign.

This show was created by Joel Surnow and developed by Craig Silverstein.  It starred Maggie Q, Shane West, Lyndsy Fonseca, Aaron Stanford, Melinda Clarke, Xander Berkeley, Ashton Holmes, Tiffany Hines, Dillon Casey, Noah Bean, Devon Sawa.