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Kung Fu Premiere

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Campaign Details: On-line, Interactive Ad Campaign
Client: The CW Television Network
Format:
HTML 5

Date: Spring 2021

Overview:
The Illusion Factory
 worked closely with the creative and management teams at The CW Television Network, Sizmek and OMD to promote the season premiere of Kung Fu, in the electronic media landscape using interactive HTML 5 and mobile advertising platforms.

Goals:
• Drive viewers to tune into the premiere, to the CW Site and to stream episodes
• Generate hype/ buzz about the show

Execution:
HTML 5 Standard Banners
• Video

Deliverables
• Interactive Advertising Units

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