The Illusion Factory produced and edited all seasons of Gilmore Girls promos, sales reels, featurettes for Warner Bros. Entertainment, as well as creating a series of consumer products that would tie into Stars Hollow, and creating an interactive viewing purchasing platform for consideration of launch during this program on The CW. The Illusion Factory also produced all of the Emmy campaigns and industry trade ads and the poster for the exterior of the studio wall for Gilmore Girls for Warner Bros. Television.

Gilmore Girls was created by Amy Sherman-Palladino and starred Lauren Graham, Alexis Bledel, Melissa McCarthy, Keiko Agena, Yanic Truesdale, Scott Patterson, Kelly Bishop, Edward Herrmann, Liza Weil, Jared Padalecki, Milo Ventimiglia, Sean Gunn, Chris Eigeman, and Matt Czuchry.