Tune into The CW Sunday,  9/8c to watch Charmed.

New Episodes only on The CW and The CW App

Campaign Details:
Client: The CW Television Network
Format: Rich Media

Date: Fall 2018

Overview:
The Illusion Factory worked closely with the creative and management teams at The CW Television Network, Sizmek and OMD to promote the launch of Charmed, in the electronic media landscape using interactive HTML 5 based rich media and mobile advertising platforms.

Goals:
• Drive viewers to tune into the premiere and to the CW Site
• Generate hype/ buzz about the show

Execution:
HTML 5 Rich Media Features
• Video

Deliverables
• Interactive Advertising Units

Charmed is an American fantasy drama television series developed by Jennie Snyder Urman, Jessica O’Toole and Amy Rardin. It is a reboot of The WB series of the same san, created by Constance M. Burge, which originally aired from 1998 to 2006. It was executive produced by Jessica O’Tool, Amy Rardin, Jennie Snyder Urman, Ben Silverman, Brad Silberling, Howard Owens, Carter Covington. Starring: Melonie Diaz, Madeleine Mantock, Sarah Jeffery, Ser’Darius Blain, Ellen Tamaki, Rupert Evans, Nick Hargrove.