LAUNCHING THE NEW VERSION OF 90210 ON THE CW TELEVISION NETWORK

Campaign Details:

Client: The CW Television Network
Format: Rich Media
Date: FALL 2008

The Illusion Factory worked closely with the creative and management teams at The CW Television Network. Sizmek and OMD to launch their 2008 Fall Line Up including the debut of 90210 as well as season 2 of Gossip Girl in the interactive advertising formats.

Deliverables

• Flash Banners

90210 is an American television series, developed by Rob Thomas, Gabe Sachs and Jeff Judah, that aired on The CW from September 2, 2008 to May 13, 2013. It is the fourth series in the Beverly Hills, 90210 franchise created by Darren Star. The series was produced by CBS Television Studios.

90210 revolves around several students at West Beverly Hills High School, including new Beverly Hills residents, Annie Wilson (Shenae Grimes) and Dixon Wilson (Tristan Wilds).

Additional cast include, Rob Estes, as their father, Jessica Walter as their grandmother, and Lori Loughlin as their mother.

During its first two seasons, 90210 featured cast members from the original series, including Jennie Garth, Shannen Doherty, Ann Gillespie, Tori Spelling and Joe E. Tata.