The Illusion Factory created a dynamic interactive advertising campaign for Creative Artists Agency to promote the Kings of Leon Concert Tour. The Come Around Sundown World Tour was their second concert tour and became the 49th highest-grossing North American tour. The Kings of Leon Concert Tour ranked 40th in Pollstar’s “Top 50 Worldwide Tour (Mid-Year)

Kings of Leon is Caleb Followill, Nathan Followill, Jared Followill and Matthew Followill