Warner Bros. International Television hired The Illusion Factory to create promos and featurettes for Third Watch. Warner Bros. Television hired The Illusion Factory to create the Emmy and other Award consideration promotional materials for Third Watch.

Third Watch was created by John Wells and Edward Allen Bernero. It starred Michael Beach, Coby Bell, Bobby Cannavale, Eddie Cibrian, Molly Price, Kim Raver, Anthony Ruivivar, Skipp Sudduth, Jason Wiles, Amy Carlson, Chris Bauer, Tia Texada, Nia Long, Bonnie Dennison, Cara Buono, and Josh Stewart.