Campaign Details: On-line, Interactive Ad Campaign
Client: The CW Television Network
Format: HTML 5
Date: Winter 2021
Overview:
The Illusion Factory worked closely with the creative and management teams at The CW Television Network, Sizmek and OMD to promote the premiere season of Superman & Lois, in the electronic media landscape using interactive HTML 5 and mobile advertising platforms.
300×600 Banner Reload Unit
Goals:
• Drive viewers to tune into the premiere, to the CW Site and to stream episodes
• Generate hype/ buzz about the show
Execution:
HTML 5 Standard Banners
• Video
Deliverables
• Interactive Advertising Units
Reload Unit