LAUNCHING THE LA COMPLEX ON THE CW TELEVISION NETWORK WITH INTERACTIVE MEDIA

Campaign Details:

Client: The CW Television Network
Format: Rich Media
Date: WINTER 2012

Overview:
The Illusion Factory worked closely with the creative and management teams at The CW Television Network to launch LA Complex in the electronic media landscape.

Goals:
• Drive viewers to tune into the premiere and increase Facebook Likes
• Generate hype/ buzz about the show

Execution:

Rich Media Features

• Video
• Facebook Like
• Pre-Scripted Tweet
• Get -Glue Link
• RSVP to Facebook Event
• Download Twitter Skin
• Download Facebook Cover Art

Deliverables

• Flash Banners
• Rich Media Banners

LA Complex was created by Martin Gero and was directed by Martin Gero, Stefan Brogren. LA Complex stars Jonathan Patrick Moore, Joe Dinicol, Andrea Fuller, Chelan Simmons, Cassie Steele, Benjamin Charles Watson, Jewel Staite, Georgina Reilly, Dayle McLeod, Michael Levinson, Jarod Joseph.