Tune into The CW Wednesday,  8/7c to watch Riverdale, Season 2.

New Episodes only on The CW and The CW App

Campaign Details:
Client: The CW Television Network
Format: Rich Media

Date: Fall 2017

Overview:
The Illusion Factory worked closely with the creative and management teams at The CW Television Network, Sizmek and OMD to promote the launch of Riverdale, Season 2, in the electronic media landscape using interactive HTML 5 based rich media and mobile advertising platforms.

Goals:
• Drive viewers to tune into the premiere and to the CW Site
• Generate hype/ buzz about the show

Execution:
HTML 5 Rich Media Features
• Video

Deliverables
• Rich Media Banners

Riverdale is an American teen drama television series based on the characters by Archie Comics. The series premiered on January 26, 2017, on The CW.  It was adapted for television by Archie Comics’ chief creative officer Roberto Aguirre-Sacasa and executive produced by Greg Berlanti. Starring: KJ Apa, Lili Reinhart, Camila Mendes, Cole Sprouse, Marisol, Nichols, Madelaine Petsch, Ashleigh Murray, Madchen Amick and Luke Perry.