The Illusion Factory created a dynamic interactive advertising campaign for Creative Artists Agency to promote Iron Maiden The Final Frontier World Tour. Iron Maiden is one of the most successful heavy metal bands of all time. When this tour launched, it supported their 15th album, The Final Frontier. Iron Maiden had already sold 85 million records by 2010. (just prior to this tour). Iron Maiden is Steve Harris, Dave Murray, Adrian Smith, Bruce Dickenson, Nicko McBrain and Janick Gers.

The tour was extremely successful, with the band performing 98 shows in 36 countries across 5 continents to an estimated audience of over 2 million people and led to 2012’s live album/ video, En Vivo!