The Illusion Factory created many ads, VHS and DVD cases, press kit folders and other promotional collateral, sales reels, promos for The Drew Carey Show on behalf of Warner Bros. International Television. We also pioneered a new technology called Cybervision™ which played trailers inside your email with The Drew Carey Show.  For Warner Bros. Television, The Illusion Factory produced Emmy and Golden Globe campaigns for numerous seasons, and a poster for the exterior of the studio wall for The Drew Carey Show. When the show completed, The Illusion Factory designed and produced souvenir, limited edition artwork of the highlight moments of the show for Mohawk Productions.

The Drew Carey Show was created by and executive produced by Bruce Helford and Drew Carey. It starred Drew Carey, Diedrich Bader, Ryan Styles, Christa Miller, Kathy Kinney, Craig Ferguson, John Carroll Lynch and Cynthia Watros.