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Sunday – Supergirl / Charmed

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Tune into The CW Sunday,  8/7c to watch Supergirl and Charmed.

New Episodes only on The CW and The CW App

Campaign Details:
Client: The CW Television Network
Format:
 Rich Media

Date: Fall 2018

Overview:
The Illusion Factory
 worked closely with the creative and management teams at The CW Television Network, Sizmek and OMD to promote the launch of Charmed following the start of the fourth season of Supergirl on Sunday Nights, in the electronic media landscape using interactive HTML 5 based rich media and mobile advertising platforms.

Goals:
• Drive viewers to tune into the premiere and to the CW Site
• Generate hype/ buzz about the show

Execution:
HTML 5 Rich Media Features
• Video

Deliverables
• Interactive Advertising Units

Charmed is an American fantasy drama television series developed by Jennie Snyder Urman, Jessica O’Toole and Amy Rardin. It is a reboot of The WB series of the same san, created by Constance M. Burge, which originally aired from 1998 to 2006. It was executive produced by Jessica O’Tool, Amy Rardin, Jennie Snyder Urman, Ben Silverman, Brad Silberling, Howard Owens, Carter Covington. Starring: Melonie Diaz, Madeleine Mantock, Sarah Jeffery, Ser’Darius Blain, Ellen Tamaki, Rupert Evans, Nick Hargrove.

Supergirl is an American superhero action-adventure television series developed by Ali Adler, Greg Berlanti and Andrew Kreisberg  (the latter two having previously created Arrow and The Flash) that originally aired on CBS and premiered on October 26, 2015. It is based on the DC Comics character Supergirl, created by Otto Binder and Al Plastino, and stars Melissa Benoist in the title role. Supergirl is a costumed superheroine who is Superman’s cousin and one of the last surviving Kryptonians. The series is set in the Arrowverse, sharing continuity with the other television series of the universe. It was executive produced by Sarah Schechter, Ali Adler, Andrew Kreisberg, Greg Berlanti, Robert Rovner, Jessica Queller. Starring Melissa Benoist, Mehcad Brooks, Chyler Leigh, Jeremy Jordan, David Harewood, Calista Flockhart, Chris Wood, Floriana Lima, Katie McGrath, Odette Annable, Jesse Rath, Sam Witwer, Nicole Maines, April Parker Jones.

Sunday – Supergirl / Charmed Sunday – Supergirl / Charmed Sunday – Supergirl / Charmed Sunday – Supergirl / Charmed Sunday – Supergirl / Charmed Sunday – Supergirl / Charmed Sunday – Supergirl / Charmed

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