NBC Universal hired The Illusion Factory to create the interactive advertising campaign for Kimora Life in the Fab Lane for Style. It later ran in syndication on E! Entertainment. The series followed Kimora Lee Simmons and her three children: Ming Lee Simmons, Aoki Lee Simmons and Kenzo Lee Hounsou along with Djimon Hounsou and Russell Simmons.
Executive Producers of this series were Banks Tarver, Ken Druckerman, Kimora Lee Simmons and Sarah Weidman.