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All American

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Tune into The CW Wednesday,  9/8c to watch All American.

New Episodes only on The CW and The CW App

Campaign Details:
Client: The CW Television Network
Format:
 Rich Media

Date: Fall 2018

Overview:
The Illusion Factory
 worked closely with the creative and management teams at The CW Television Network, Sizmek and OMD to promote the launch of All American, in the electronic media landscape using interactive HTML 5 based rich media and mobile advertising platforms.

Goals:
• Drive viewers to tune into the premiere and to the CW Site
• Generate hype/ buzz about the show

Execution:
HTML 5 Rich Media Features
• Video

Deliverables
• Interactive Advertising Units

All American is an American television drama series, created by April Blair that premiered on The CW on October 10, 2018. When a rising high school football player from South L.A. is recruited to play for Beverly Hills High, the wins, losses and struggles of two families from vastly different worlds—Crenshaw and Beverly Hills—begin to collide. Inspired by the life of pro football player Spencer Paysinger. It was executive produced by April Blair, Greg Berlanti, Sarah Schechter, Rob Hardy, Nkechi Okoro Carroll. Starring: Daniel Ezra, Taye Diggs, Samantha Logan, Bre-Z, Greta Onieogou, Monet Mazur, Michael Evans Behling, Cody Christian, Karimah Westbrook, Jalyn Hall.

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