Tune into The CW Tuesday,  9/8c to watch Roswell, New Mexico.

New Episodes only on The CW and The CW App

Campaign Details:
Client: The CW Television Network
Format: Rich Media

Date: Winter 2019

Overview:
The Illusion Factory worked closely with the creative and management teams at The CW Television Network, Sizmek and OMD to promote the launch of Roswell, New Mexico, in the electronic media landscape using interactive HTML 5 based rich media and mobile advertising platforms.

Goals:
• Drive viewers to tune into the premiere and to the CW Site
• Generate hype/ buzz about the show

Execution:
HTML 5 Rich Media Features
• Video

Deliverables
• Interactive Advertising Units

After returning to her hometown of Roswell, New Mexico, the daughter of undocumented immigrants discovers her teenage crush is an alien who has kept his unearthly abilities hidden his entire life. She protects his secret as the two reconnect, but when a violent attack points to a greater alien presence on Earth, the politics of fear and hatred threaten to expose him. Roswell, New Mexico premiered on January 15, 2019, on The CW.  It was executive produced by Carina Adly MacKenzie, Kevin, Kelly Brown, Justin Falvey, Darryl Frank, Lawrence Bender, Julie Plec. Starring: Jeanine Mason, Nathan Parsons, Tyler Blackburn, Lily Cowles, Heather Hemmens, Michael Trevino, Michael Vlamis and Karan Oberoi.