LAUNCHING THE 2016 FALL SEASON ON THE CW TELEVISION NETWORK WITH INTERACTIVE MEDIA

Tune into The CW Wednesdays 9/8c to watch Frequency.

Campaign Details:
Client: The CW Television Network
Format: Rich Media
Date: Fall 2016

Overview:
The Illusion Factory worked closely with the creative and management teams at The CW Television Network, Sizmek and OMD to promote the launch of Frequency in the electronic media landscape using interactive HTML 5 based rich media and mobile advertising platforms.

Goals:
• Drive viewers to tune into the premiere and to the CW Site
• Generate hype/ buzz about the show
• Generate Downloads of the CW App

Execution:
HTML 5 Rich Media Features
• Video

Deliverables
• Rich Media Banners

Frequency is a new drama series on The CW. Inspired by the 2000 Gregory Hoblit film of the same name, Frequency is created by Supernatural and Being Human veteran Jeremy Carver. Executive Produced by Jeremy Carver, Toby Emmerich, Jennifer Gwartz, Dan Lin and John Rickard. Starring Peyton List, Jeffrey Corazzini, Rich Manley, Michael Yebba, Mikhi Phifer, Owen Burke, Anthony Ruivivar, Lenny Jacobson, Devin Kelley, and Daniel Bonjour.