LAUNCHING THE FALL SEASON 2012 ON THE CW TELEVISION NETWORK WITH INTERACTIVE MEDIA
Campaign Details:
Client: The CW Television Network
Format: Rich Media, iAds
Date: FALL 2012
Winner: 2013 W3 Gold Award – Best Rich Media for Television
Overview:
The Illusion Factory worked closely with the creative and management teams at The CW Television Network, Sizmek and OMD to launch their 2012 Fall Line Up: The Next, Arrow, Beauty and the Beast, and Emily Owens MD in the electronic media landscape.
Goals:
• Drive viewers to tune into the premiere and increase Facebook Likes
• Generate hype/ buzz about the show
• Download The CW Mobile App
The Execution:
Rich Media Features
• Video
• Facebook Like
• Pre-Scripted Tweet
• Get -Glue Link
• RSVP to Facebook Event
• Download Twitter Skin
• Download Facebook Cover Art
• Download The CW Mobile App
iAd Features
• Video Gallery
• Pre-Scripted Tweet
• Download The CW Mobile App
• About The show
Deliverables
• Flash Banners
• Rich Media Banners
• Apple iAd
Awards
• W3 Gold Award for Best Rich Media Advertising for Television
Featuring Stephen Amell as billionaire playboy, Oliver Queen whose weapon of choice is a bow and arrow. It has received three awards and multiple nominations while maintaining an average audience of 3.68 million viewers per episode. It was renewed for a third season which premiered in October 2014, and has spun off another very successful series for The CW, The Flash.
Arrow received very positive reviews and became the highest-rated new series on The CW in five years.
Developed by Writer/Producers: Greg Berlanti, Marc Guggenheim and Andrew Kreisberg.
Based on DC Comics character Green Arrow.
Starring Steven Amell, Katie Cassidy, Colin Donnell, David Ramsey, Willa Holland, Susanna Thompson, Paul Blackthorne, Emily Bett Rickards, Colton Haines, Manu Bennett, John Barrowman.
