Campaign Details: Online, Interactive Ad Campaign
Client: NBC
Format: Adobe Flash and iAd

Date: Winter 2014

Overview:
The Illusion Factory was tasked to promote The XXII Olympic Winter Games, on NBC, in the electronic media landscape using interactive Adobe Flash and mobile advertising platforms.

Goals:
• Drive viewers to tune into the NBC Network to watch the Winter Games
• Generate hype/buzz

Execution:
Flash Interactive Banners
• Video
iAds

Deliverables
• Interactive Advertising Units