Campaign Details: Online, Interactive Ad Campaign
Client: The CW Television Network
Format: HTML 5

Date: Winter 2021

Overview:
The Illusion Factory  worked closely with the creative and management teams at  The CW Television Network, Sizmek and OMD  to promote the season premiere of Rivervale, a 5-episode special event for Riverdale, in the electronic media landscape using interactive HTML 5 and mobile advertising platforms.

Goals:
• Drive viewers to tune into the premiere, to the CW Site and to stream episodes
• Generate hype/buzz about the show

Execution:
HTML 5 Standard Banners
• Video

Deliverables
• Interactive Advertising Units