LAUNCHING THE FALL SEASON ON THE CW TELEVISION NETWORK WITH INTERACTIVE MEDIA

Campaign Details:

Client: The CW Television Network
Format: Rich Media
Date: FALL 2011

Overview:
The Illusion Factory worked closely with the creative and management teams at The CW Television Network to launch their 2011 Fall Line Up: Ringer, Hart of Dixie and The Secret Circle in the electronic media landscape.

Goals:
• Drive viewers to tune into the premiere and increase Facebook Likes
• Generate hype/ buzz about the show

Execution:

Rich Media Features

• Video
• Facebook Like
• Pre-Scripted Tweet
• Get-Glue Link
• RSVP to Facebook Event
• Download Twitter Skin
• Download Facebook Cover Art
• Download The CW Mobile App
• In App Matching Game

Deliverables

• Flash Banners
• Rich Media Banners

Ringer was created by Eric Charmelo and Nicole Snyder. It starred Sarah Michelle Gellar, Kristoffer Polaha, Ioan Gruffudd, Nestor Carbonell and Mike Colter.