Campaign Details: Online, Interactive Ad Campaign
Client: The CW Television Network
Format: HTML 5

Date: Winter 2021

Overview:
The Illusion Factory  worked closely with the creative and management teams at  The CW Television Network, Sizmek and OMD  to promote the season premiere of Naomi, in the electronic media landscape using interactive HTML 5 and mobile advertising platforms.

Goals:
• Drive viewers to tune into the premiere, to the CW Site and to stream episodes
• Generate hype/buzz about the show

Execution:
HTML 5 Standard Banners
• Video

Deliverables
• Interactive Advertising Units

Reload Unit