Campaign Details: On-line, Interactive Ad Campaign
Client: The CW Television Network
Format: HTML 5

Date: November 2020

Overview:
The Illusion Factory worked closely with the creative and management teams at The CW Television Network, Sizmek and OMD to promote the launch of the new season premiere and streaming of Nancy Drew, in the electronic media landscape using interactive HTML 5 and mobile advertising platforms.

Goals:
• Drive viewers to tune into the premiere and to the CW Site
• Generate hype/ buzz about the show

Execution:
HTML 5 Standard Banners
• Video

Deliverables
• Interactive Advertising Units