SUITE OF FEMALE FRIENDLY HORSE RACING GAMES ON THE LUCKITY WEBSITE

Campaign Details

Client: Churchill Downs / Twinspires
Format: HTML 5 games
Date: FALL 2012 – Ongoing

Overview:
Churchill Downs contracted The Illusion Factory to bring a series of gaming opportunities to the newly formed Churchill Downs’ site, Luckity, which targets the female demographic and guides them into participating in very friendly number picking programs which then translate those numbers into actual horse racing wagers.

Goals:
• Simplify the user orientation process
• Create excitement about the Luckity suite of games and entice others to join the platform and spend money
• Create a viral coefficient to the Luckity site based on the excitement of winning money online

Results:
Illusion Factory dreamed up and executed more than 20 games or variations of those games which will be deployed live on the Luckity platform later this year.

Technologies Used
• HTML 5 code based games