Carrie Underwood’s Play On World Tour

The Illusion Factory created a dynamic campaign for Creative Artists Agency to promote Carrie Underwood’s Play On World Tour. This was the second headlining tour by country music sensation, Carrie Underwood to support her third studio album, Play on.

Carrie Underwood’s Play On Tour ranked as the 24th largest grossing tour of 2010. Carrie Underwood played to over 1 million fans, making it her largest tour at that time.


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