William Hill / Leroy’s Horse and Sports Place

As the state laws changed in Delaware, American Wagering was readying to make a bid for the rights to take over the sports wagering in the state of Delaware. They hired The Illusion Factory to put together the overview reel which summarizes why AWI is the perfect candidate for that license. The reel performed as planned and AWI was awarded the license.

In addition, The Illusion Factory worked in association with our client at American Wagering and Leroy’s Horse & Sports Place to bring the first ever legal wagering device on a smartphone to life. Our design of this app on the Blackberry set gaming history when Nevada Gaming officially approved this app to come to market. The Illusion Factory also designed this app for release on the iPhone. The Illusion Factory also designed a complete revamp of the sports wagering kiosks that Leroy’s Horse & Sports Place was using throughout Nevada.

Leroy’s Horse & Sports Place also known as Leroy’s Race and Sport Book or simply Leroy’s is the largest operator of sports books in Nevada with 77 race and sports books and kiosks. The reel that The Illusion Factory produced was successful in attracting global gaming giant, William Hill, who successfully acquired American Wagering in 2010.

The Illusion Factory continued our work for William Hill with interactive advertising campaigns as well as a redesign of the sports wagering app in all formats.


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