COMPLETE SEASON PROMOS FOR WARNER BROS. INTERNATIONAL BRANDED SERVICES
“We have worked with Brian and The Illusion Factory on many projects over the years and they have always done an outstanding job. Whether it’s developing and creating something that has never been done before, or just jumping in and lending a hand when we are busy with tons of projects, they have always been an incredible firm with a great attitude.”
EVP & CMO, Television Group
Warner Bros. Entertainment Group of Companies
Client: Warner Bros. International Branded Services
Format: Digital Episodic Media
Date: SPRING 2012 — ONGOING
For over 25 years, Warner Bros. has hired The Illusion Factory to cut full seasons of promos, featurettes, sales reels and sizzle reels for many of their series.
• Drive viewers to tune into the premiere and ongoing episodes
• Generate hype/buzz about the show
In 2012, The Illusion Factory produced full season promos for Person of Interest, The Closer, The Mentalist, Fringe, and Human Target.
Overall results have been tremendously positive as audience viewership of first run, live broadcasts continues to escalate.
• :60 Episodic Spots
• :30 Episodic Spots
• :15 Episodic Spots
• :30 Generic Spots :
• :60 Generic Spots
Digital Files Delivered to Customer’s Spec
The Illusion Factory was also hired by Turner Network Television to design and produce the Press Kit and Collateral materials for The Closer. These materials won awards in the major competitions.
The Closer was produced by The Shephard/Robin Company, Walking Entropy and Warner Bros. Television. The Closer was created by James Duff, Michael M. Robin, Greer Shephard. It starred Kyra Sedgwick, J.K. Simmons, Corey Reynolds, Robert Gossett, G.W. Bailey, Tony Denison, Michael Paul Chan, Raymond Cruz, Phillip P. Keene, Mary McDonnell, Jon Tenney and Gina Ravera.