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The Big Bang Theory

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COMPLETE SEASON PROMOS FOR WARNER BROS. TV

We have worked with Brian and The Illusion Factory on many projects over the years and they have always done an outstanding job. Whether it’s developing and creating something that has never been done before, or just jumping in and lending a hand when we are busy with tons of projects, they have always been an incredible firm with a great attitude.
Lisa Gregorian
EVP & CMO, Television Group
Warner Bros. Entertainment Group of Companies

Campaign Details

Client: Warner Bros. Entertainment
Format: Digital Episodic Media
Date: SPRING 2010 — ONGOING

Overview:
For over 25 years, Warner Bros. has hired The Illusion Factory to cut full seasons of promos, featurettes, sales reels and sizzle reels for many of their series.

Goals:
• Drive viewers to tune into the premiere and ongoing episodes
• Generate hype/buzz about the show

Project:
In 2011, The Illusion Factory produced generic season promos for The Big Bang Theory. The Illusion Factory produced the key art to sell the show from pilot script to the network, produced several seasons of promos, featurettes and other promotional elements.

Results:
Overall results have been tremendously positive as audience viewership of first run, live broadcasts continues to escalate.

Deliverables
• :30 Generic Spots :
• :60 Generic Spots

Digital Files Delivered to Customer’s Spec

The Big Bang Theory was created by Chuck Lorre and Bill Prady. It is executive produced by Chuck Lorre, Bill Prady, and Steven Molaro. Produced by Faye Oshima Belyeu and directed by Mark Cendrowski. The Big Bang Theory stars Johnny Galecki, Jim Parsons, Kaley Cuoco, Simon Helberg, Kunal Nayyar, Sara Gilbert, Melissa Rauch, Mayim Bialik and Kevin Sussman.

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