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T-Mobile Sidekick

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Project Description
Gentleman Scholar worked with The Illusion Factory to produce an exciting and creative digital campaign for the upcoming release of the T-Mobile Sidekick 4 partnered with the NBA.

Overall Goals
• Drive users purchase the new Sidekick4
• Drive viewers to tune into NBA games and content on their Sidekicks
• Generate hype/ buzz about the phone

Deliverables
• Flash Banners @4 Creatives

Strategy
• Different creatives were employed to rollout specific messaging. By geo-targeting the ads we were able to dynamically swap the ad’s background to match the closest city’s basketball arena. In all there were 4 background options, one for Los Angeles, New York, Miami & Detroit.

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