NBC Universal hired The Illusion Factory to build this interactive advertising campaign for The Simple Life with a very cute game included to increase awareness of television show on E! Entertainment. The game was playable in the advertisement and allowed the user to throw suitcases to either right or sink the boat. The advertising campaign was very successful and had an exceptional user interaction rate.

The Simple Life was created by Mary-Ellis Bunim and Jonathan Murray.  It stars Paris Hilton and Nicole Ritchie.