The Illusion Factory designed an Emmy promotional greeting card with a spring loaded surprise inside the card and mailed them on behalf of Fear Factor to the Members of the Academy for Emmy consideration. The cards were very well received and got quite a few mentions in trades and industry events. They also won several key awards.
In Fear Factor, a group of contestants is challenged to perform a number of terrifying and/or disgusting stunts, from driving a dangerous course to eating something really nasty. The series was produced by Endemol with Joe Rogan hosting.