Interactive banner ads for display on the 2016 NBC Olympics website.

GE Challenge The ImpossibleGE Challenge The Imp...

LAUNCHING THE 2016 FALL SEASON ON THE CW TELEVISION NETWORK WITH INTERACTIVE MEDIA

Tune into The CW Wednesdays 9/8c to watch Frequency.

Campaign Details:
Client: The CW Television Network
Format: Rich Media
Date: Fall 2016

Overview:

The Illusion Factory worked closely with the creative and management teams at The CW Television Network, Sizmek and OMD to promote the launch of Frequency in the electronic media landscape using interactive HTML 5 based rich media and mobile advertising platforms.

Goals:
• Drive viewers to tune into the premiere and to the CW Site

• Generate hype/ buzz about the show

• Generate Downloads of the CW App

Execution:
HTML 5 Rich Media Features
• Video

Deliverables

• Rich Media Banners

Frequency is a new drama series on The CW. Inspired by the 2000 Gregory Hoblit film of the same name, Frequency is created by Supernatural and Being Human veteran Jeremy Carver. Executive Produced by Jeremy Carver, Toby Emmerich, Jennifer Gwartz, Dan Lin and John Rickard. Starring Peyton List, Jeffrey Corazzini, Rich Manley, Michael Yebba, Mikhi Phifer, Owen Burke, Anthony Ruivivar, Lenny Jacobson, Devin Kelley, and Daniel Bonjour.

FrequencyFrequency

LAUNCHING THE 2016 FALL SEASON ON THE CW TELEVISION NETWORK WITH INTERACTIVE MEDIA

Tune into The CW Tuesdays 9/8c to watch No Tomorrow.

Campaign Details:
Client: The CW Television Network
Format: Rich Media
Date: Fall 2016

Overview:

The Illusion Factory worked closely with the creative and management teams at The CW Television Network, Sizmek and OMD to promote the launch of No Tomorrow in the electronic media landscape using interactive HTML 5 based rich media and mobile advertising platforms.

Goals:
• Drive viewers to tune into the premiere and to the CW Site

• Generate hype/ buzz about the show

• Generate Downloads of the CW App

Execution:
HTML 5 Rich Media Features
• Video

Deliverables

• Rich Media Banners

No Tomorrow is an upcoming romantic fantasy comedy-drama series. The series is based on the Brazilian series Como Aproveitar o Fim do Mundo (How to Enjoy the End of the World), which aired on TV Globo in 2012.  No Tomorrow was created by Scott McCabe, Tory Stanton, Corrine Brinkerhoff and Tori Anderson and Executive Produced by Corinne Brinkerhoff, Maggie Friedman, Ben Silverman, Brad Silberling, Scott McCabe, Sean Canino and Tory Stanton. No Tomorrow stars Tori Anderson, Joshua Sasse, Amy Pietz, Jesse Rath, and Sarayu Blue.

No TomorrowNo Tomorrow

Opening Slate – Medal Race Update Presented by Samsung for NBC Sports 2016 Summer Olympics

Medal Race Update Presented by Samsung for NBC Sports 2016 Summer Olympics Medal Race Update Pr...

Opening Slate – McDonald’s Presents Medal Count for NBC Sports 2016 Summer Olympics

McDonald's Presents Medal Count for NBC Sports 2016 Summer OlympicsMcDonald's Pres...

Opening Slate – Inspiring Olympians Presented by Powerade for NBC Sports 2016 Summer Olympics

Inspiring Olympians Presented by Powerade for NBC Sports 2016 Summer OlympicsInspiring Olympians ...

Opening Slate – Fresh Focus Presented by Subway for NBC Sports 2016 Summer Olympics

Fresh Focus Presented by Subway for NBC Sports 2016 Summer OlympicsFresh Focus Presente...

Opening Slate – Coca-Cola Gold Zone for NBC Sports 2016 Summer Olympics

Coca-Cola Gold Zone for NBC Sports 2016 Summer OlympicsCoca-Cola Gold Zone ...

Opening Slate – Morning Start Presented by Kellogg’s for NBC Sports 2016 Summer Olympics

Morning Start Presented by Kellogg's for NBC Sports 2016 Summer OlympicsMorning Start Presen...

Tune into The CW Tuesdays 9/8c to watch a Limited Series Event, Containment. Fear is viral. Hope is contagious. 

Campaign Details:
Client: The CW Television Network
Format: Rich Media
Date: Spring 2016

Overview:

The Illusion Factory worked closely with the creative and management teams at The CW Television Network, Sizmek and OMD to promote the launch of Containment in the electronic media landscape using interactive HTML 5 based rich media and mobile advertising platforms.

Goals:
• Drive viewers to tune into the premiere and to the CW Site

• Generate hype/ buzz about the show

Execution:
HTML 5 Rich Media Features
• Video

Deliverables

• Rich Media Banners

Containment is an American television series developed by Julie Plec and David Nutter, who are also executive producers. Containment is an upcoming American miniseries, based on the Belgian TV series Cordon. Containment stars: David Gyasi, Christina Moses, Chris Wood, Kristen Gutoskie, Claudia Black, George Young, Hanna Mangan Lawrence, and Trevor St. John.

ContainmentContainment

Tune into The CW Thursdays 8/7c to watch DC’s Legends of Tomorrow, and then join in on the social media buzz! Their time is now.

Campaign Details:
Client: The CW Television Network
Format: Rich Media
Date: Winter 2016

Overview:

The Illusion Factory worked closely with the creative and management teams at The CW Television Network, Sizmek and OMD to promote the launch of DC’s Legends of Tomorrow in the electronic media landscape using interactive HTML 5 based rich media and mobile advertising platforms.

Goals:
• Drive viewers to tune into the premiere and increase Facebook Likes and Tweets           Instagram Likes

• Generate hype/ buzz about the show

Execution:
HTML 5 Rich Media Features
• Video
• Facebook Like
• Tweet

• Instagram

• Downloads

Deliverables

• Flash Banners
• Rich Media Banners

DC’s Legends of Tomorrow, is an American television series developed by Greg Berlanti, Marc Guggenheim, Andrew Kreisberg and Phil Klemmer, who are also executive producers along with Sarah Schechter and Chris Fedak;  Klemmer serves as showrunner. The show is a spin-off from Arrow and The Flash, existing in the same fictional universe. Legends of Tomorrow stars: Victor Garber, Brandon Routh, Arthur Darvill, Caity Lotz, Franz Drameh, Ciara Renee; Falk Hentschel, Amy Pemberton, Dominic Purcell, Wentworth Miller.

DC's Legends of TomorrowDC's Legends of...

CELEBRATING RACHEL BLOOM’S GOLDEN GLOBE WIN ON THE CW TELEVISION NETWORK WITH INTERACTIVE MEDIA

Campaign Details:

Client: The CW Television Network
Format: 
Rich Media
Date: 
WINTER 2016

Overview:
The Illusion Factory worked closely in the electronic media landscape with the creative and management teams at The CW Television Network, Sizmek, and OMD to celebrate The CW’s second straight win in the Golden Globe Awards for Best Actress in a TV Comedy by Rachel Bloom in Crazy Ex Girlfriend.

Goals:
• Drive viewers to tune into the series
• Generate hype/ buzz about the Rachel’s Award

Deliverables
• Rich Media Banners

Rachel Bloom received the second consecutive Best Actress in a Comedy Series Golden Globe win for The CW Television Network for her role in the series she co-created and stars in, Crazy Ex Girlfriend.

Crazy Ex-Girlfriend is an American musical/comedy television series that premiered on October 12, 2015, on The CW. The series was created by Rachel Bloom and Aline Brosh Mckenna, and stars Bloom in the lead role, for which she just received the Golden Globe Award.  Aline Brosh McKenna co-exexutive produces with Rachel Bloom, Mark Webb and Erin Erhlich. The series stars Rachel Bloom, Vincent Rodriguez III, Santino Fontana, Donna Lynne Champlin, Pete Gardner, Vella Lovell.

Crazy Ex Girlfriend - Golden Globe WinnerCrazy Ex Girlfriend ...

The Illusion Factory collaborated with the teams at OMD to produce the multiple size formats of the Sean Pettit in Whistler interactive advertising campaign for Oakley.

Oakley - Sean Pettit in WhistlerOakley - Sean Pettit...

LAUNCHING THE 2015 SEASON ON THE CW TELEVISION NETWORK WITH INTERACTIVE MEDIA

Campaign Details:
Client: The CW Television Network
Format: Rich Media
Date: FALL 2015

Overview:
The Illusion Factory worked closely with the creative and management teams at The CW Television Network, Sizmek, and OMD to promote, using electronic media, their 2015 Fall Line Up including returns of audience favorites, The Flash and Jane The Virgin.

Goals:
• Drive viewers to tune into the premiere and increase Facebook Likes and Tweets
• Generate hype/ buzz about the show

Execution:
Rich Media Features
• Video
• Facebook Like
• Tweet

Deliverables
• HTML5 Rich Media Banners

The Flash is based on characters appearing in DC Comics. It was developed by Greg Berlanti, Andrew Kreisberg, Geoff Johns and stars Grant Gustin, Candice Patton, Danielle Panabaker, Rick Cosnett, Carlos Valdes, Tom Cavanagh and Jesse L. Martin.

The Flash - Season 2The Flash - Season 2

LAUNCHING THE 2015 SEASON ON THE CW TELEVISION NETWORK WITH INTERACTIVE MEDIA

Campaign Details:

Client: The CW Television Network
Format: 
Rich Media
Date: 
FALL 2015 – WINTER 2016

Overview:
The Illusion Factory worked closely with the creative and management teams at The CW Television Network, Sizmek, and OMD to promote, using electronic media, their 2015 Fall Line Up including returns of audience favorites, The Flash and Jane The Virgin.

Goals:
• Drive viewers to tune into the premiere and increase Facebook Likes and Tweets
• Generate hype/ buzz about the show

Execution:

Rich Media Features
• Video
• Vote
• Facebook Like
• Tweet

Deliverables

• HTML5 Rich Media Banners

Jane The Virgin received the first two Golden Globe nominations that have been given to The CW Television Network including Best Comedy Series and Best Actress in a Comedy Series – Gina Rodriguez. Gina won the award.

Jane The Virgin is based on Juana la Virgen by Perla Farias and was developed by Jennie Snyder Urman. Jane The Virgin stars Gina Rodriguez, Andrea Navedo, Yael Grobglas, Justin Baldoni, Ivonne Coll, Brett Dier and Jaime Camil.

Jane The Virgin - Season 2Jane The Virgin - Se...

Tune into The CW to watch iZombie, and then join in on the social media buzz!

Campaign Details:
Client: The CW Television Network
Format: Rich Media
Date: Spring 2015

Overview:

The Illusion Factory worked closely with the creative and management teams at The CW Television Network, Sizmek and OMD to promote the launch of iZombie in the electronic media landscape using interactive rich media and mobile advertising platforms.

Awards:
• W3 Silver Award for Best Rich Media in Entertainment

Goals:
• Drive viewers to tune into the premiere and increase Facebook Likes and Tweets           Instagram Likes

• Generate hype/ buzz about the show

Execution:
Rich Media Features
• Video
• Facebook Like
• Tweet

• Instagram

Deliverables

• Flash Banners
• Rich Media Banners

• Wallpapers

iZombie is based on the graphic novel iZombie by Chris Roberson, Michael Allred. It was developed by Rob Thomas, Diane Ruggiero. Starring Rose McIver, David Anders, Malcolm Goodwin, Rahul Kohli, Robert Buckley

iZombieiZombie