• cw
  • cw

Our Work

see all

Tune into The CW Tuesdays 9/8c to watch a Limited Series Event, Containment. Fear is viral. Hope is contagious. 

Campaign Details:
Client: The CW Television Network
Format: Rich Media
Date: Spring 2016

Overview:

The Illusion Factory worked closely with the creative and management teams at The CW Television Network, Sizmek and OMD to promote the launch of Containment in the electronic media landscape using interactive HTML 5 based rich media and mobile advertising platforms.

Goals:
• Drive viewers to tune into the premiere and to the CW Site

• Generate hype/ buzz about the show

Execution:
HTML 5 Rich Media Features
• Video

Deliverables

• Rich Media Banners

Containment is an American television series developed by Julie Plec and David Nutter, who are also executive producers. Containment is an upcoming American miniseries, based on the Belgian TV series Cordon. Containment stars: David Gyasi, Christina Moses, Chris Wood, Kristen Gutoskie, Claudia Black, George Young, Hanna Mangan Lawrence, and Trevor St. John.

ContainmentContainment

Tune into The CW Thursdays 8/7c to watch DC’s Legends of Tomorrow, and then join in on the social media buzz! Their time is now.

Campaign Details:
Client: The CW Television Network
Format: Rich Media
Date: Winter 2016

Overview:

The Illusion Factory worked closely with the creative and management teams at The CW Television Network, Sizmek and OMD to promote the launch of DC’s Legends of Tomorrow in the electronic media landscape using interactive HTML 5 based rich media and mobile advertising platforms.

Goals:
• Drive viewers to tune into the premiere and increase Facebook Likes and Tweets           Instagram Likes

• Generate hype/ buzz about the show

Execution:
HTML 5 Rich Media Features
• Video
• Facebook Like
• Tweet

• Instagram

• Downloads

Deliverables

• Flash Banners
• Rich Media Banners

DC’s Legends of Tomorrow, is an American television series developed by Greg Berlanti, Marc Guggenheim, Andrew Kreisberg and Phil Klemmer, who are also executive producers along with Sarah Schechter and Chris Fedak;  Klemmer serves as showrunner. The show is a spin-off from Arrow and The Flash, existing in the same fictional universe. Legends of Tomorrow stars: Victor Garber, Brandon Routh, Arthur Darvill, Caity Lotz, Franz Drameh, Ciara Renee; Falk Hentschel, Amy Pemberton, Dominic Purcell, Wentworth Miller.

DC's Legends of TomorrowDC's Legends of...

CELEBRATING RACHEL BLOOM’S GOLDEN GLOBE WIN ON THE CW TELEVISION NETWORK WITH INTERACTIVE MEDIA

Campaign Details:

Client: The CW Television Network
Format: 
Rich Media
Date: 
WINTER 2016

Overview:
The Illusion Factory worked closely in the electronic media landscape with the creative and management teams at The CW Television Network, Sizmek, and OMD to celebrate The CW’s second straight win in the Golden Globe Awards for Best Actress in a TV Comedy by Rachel Bloom in Crazy Ex Girlfriend.

Goals:
• Drive viewers to tune into the series
• Generate hype/ buzz about the Rachel’s Award

Deliverables
• Rich Media Banners

Rachel Bloom received the second consecutive Best Actress in a Comedy Series Golden Globe win for The CW Television Network for her role in the series she co-created and stars in, Crazy Ex Girlfriend.

Crazy Ex-Girlfriend is an American musical/comedy television series that premiered on October 12, 2015, on The CW. The series was created by Rachel Bloom and Aline Brosh Mckenna, and stars Bloom in the lead role, for which she just received the Golden Globe Award.  Aline Brosh McKenna co-exexutive produces with Rachel Bloom, Mark Webb and Erin Erhlich. The series stars Rachel Bloom, Vincent Rodriguez III, Santino Fontana, Donna Lynne Champlin, Pete Gardner, Vella Lovell.

Crazy Ex Girlfriend - Golden Globe WinnerCrazy Ex Girlfriend ...

The Illusion Factory collaborated with the teams at OMD to produce the multiple size formats of the Sean Pettit in Whistler interactive advertising campaign for Oakley.

Oakley - Sean Pettit in WhistlerOakley - Sean Pettit...

LAUNCHING THE 2015 SEASON ON THE CW TELEVISION NETWORK WITH INTERACTIVE MEDIA

Campaign Details:
Client: The CW Television Network
Format: Rich Media
Date: FALL 2015

Overview:
The Illusion Factory worked closely with the creative and management teams at The CW Television Network, Sizmek, and OMD to promote, using electronic media, their 2015 Fall Line Up including returns of audience favorites, The Flash and Jane The Virgin.

Goals:
• Drive viewers to tune into the premiere and increase Facebook Likes and Tweets
• Generate hype/ buzz about the show

Execution:
Rich Media Features
• Video
• Facebook Like
• Tweet

Deliverables
• HTML5 Rich Media Banners

The Flash is based on characters appearing in DC Comics. It was developed by Greg Berlanti, Andrew Kreisberg, Geoff Johns and stars Grant Gustin, Candice Patton, Danielle Panabaker, Rick Cosnett, Carlos Valdes, Tom Cavanagh and Jesse L. Martin.

The Flash - Season 2The Flash - Season 2

LAUNCHING THE 2015 SEASON ON THE CW TELEVISION NETWORK WITH INTERACTIVE MEDIA

Campaign Details:

Client: The CW Television Network
Format: 
Rich Media
Date: 
FALL 2015 – WINTER 2016

Overview:
The Illusion Factory worked closely with the creative and management teams at The CW Television Network, Sizmek, and OMD to promote, using electronic media, their 2015 Fall Line Up including returns of audience favorites, The Flash and Jane The Virgin.

Goals:
• Drive viewers to tune into the premiere and increase Facebook Likes and Tweets
• Generate hype/ buzz about the show

Execution:

Rich Media Features
• Video
• Vote
• Facebook Like
• Tweet

Deliverables

• HTML5 Rich Media Banners

Jane The Virgin received the first two Golden Globe nominations that have been given to The CW Television Network including Best Comedy Series and Best Actress in a Comedy Series – Gina Rodriguez. Gina won the award.

Jane The Virgin is based on Juana la Virgen by Perla Farias and was developed by Jennie Snyder Urman. Jane The Virgin stars Gina Rodriguez, Andrea Navedo, Yael Grobglas, Justin Baldoni, Ivonne Coll, Brett Dier and Jaime Camil.

Jane The Virgin - Season 2Jane The Virgin - Se...

Tune into The CW to watch iZombie, and then join in on the social media buzz!

Campaign Details:
Client: The CW Television Network
Format: Rich Media
Date: Spring 2015

Overview:

The Illusion Factory worked closely with the creative and management teams at The CW Television Network, Sizmek and OMD to promote the launch of iZombie in the electronic media landscape using interactive rich media and mobile advertising platforms.

Awards:
• W3 Silver Award for Best Rich Media in Entertainment

Goals:
• Drive viewers to tune into the premiere and increase Facebook Likes and Tweets           Instagram Likes

• Generate hype/ buzz about the show

Execution:
Rich Media Features
• Video
• Facebook Like
• Tweet

• Instagram

Deliverables

• Flash Banners
• Rich Media Banners

• Wallpapers

iZombie is based on the graphic novel iZombie by Chris Roberson, Michael Allred. It was developed by Rob Thomas, Diane Ruggiero. Starring Rose McIver, David Anders, Malcolm Goodwin, Rahul Kohli, Robert Buckley

iZombieiZombie

The Illusion Factory animated and edited this special 50th Anniversary celebration reel for Warner Bros. Television. Iconic moments from more than 120 television series were incorporated into this visual homage to the vast Warner Bros. Television library. The Illusion Factory rotoscoped many of the scenes out of their background and composited them within the sets of television walls creating a virtual perpetual television universe.

 

Among the many series represented in this reel are: Friends, The West Wing, ER, Everwood, Drew Carey, The OC, Whose Line Is It Anyway?,Two and a Half Men, Gilmore Girls, Third Watch, George Lopez, Gilligan’s Island, The Rifleman, Without a Trace, Cold Case, Dukes of Hazzard, Babylon 5, Lois and Clark, Smallville, Nip/Tuck, Cheyenne, Maverick, 77 Strip, Full House, Family Matters, Kung Fu, Wonder Woman, Alice, Growing Pains, Full House, Fresh Prince of Bel-Air, Madtv, One Tree Hill, Wanda at Large, Veronica Mars and many others.

Warner Bros. Television 50th Anniversary ReelWarner Bros. Televis...

The Illusion Factory was honed in the vibrant and successful world of World International Network in the 90’s. It was an exciting time, being a part of the team who was winning the Emmy Award for Best Picture or Best Miniseries, the first three of the five years that Illusion Factory was growing with World International Network.

It was our privilege to assist Mr. Gershman with the design and publishing of this extraordinary story that weaves you through encounters with some of the most interesting luminaries of the time and punctuates them with the reflections they have engendered.

A Kid From Brooklyn: Lessons Learned is the humorous and touching life account of entertainment executive and entrepreneur, Larry Gershman. The autobiography follows Mr. Gershman from his youth in Brooklyn and Philadelphia, to his unanticipated start in television. Following his life’s journey with unpredictable stops, including including Station Manager of WNBC-TV, to the Executive Suite of Chock Full O’Nuts, to President, Don King Productions, and the bizarre world of championship prize fighting. He then joined Viacom and the international world of television, which led to his term as President, MGM/UA Television Group, and finally through his creation of World International Network as its Founder and Chairman. A Kid From Brooklyn: Lessons Learned is a poignant sharing of his journey, punctuated by reflections through which Mr. Gershman illuminates experiences that shaped his career.

A Kid From Brooklyn: Lessons LearnedA Kid From Brooklyn:...

The Illusion Factory was hired by BELFOR Property Restoration and their design firm, Iconography, to program a website that would service their global clients in times of extreme crisis.

BELFOR Property Restoration is the North American leader in integrated disaster recovery and property restoration services. With more than 100 full-service offices in the U.S., we are geographically positioned to respond to almost any disaster – large or small – coast to coast. A proven track record of superior response and unmatched resources has made BELFOR the contractor of choice for damages caused by fire, water, wind or other catastrophes.

BELFOR USA Group is a privately-owned subsidiary of BELFOR Holdings Inc. and operates under the brand name of BELFOR Property Restoration.

The website is built in the Drupal platform and services 20 countries using 12 languages. It is responsive and works on all mobile platforms as well.

Belfor Property Restoration Global WebsiteBelfor Property Rest...

The Illusion Factory collaborated with the teams at OMD to produce the multiple size formats of the Latch interactive advertising campaign for Oakley.

Oakley - LatchOakley - Latch

LAUNCHING THE 2015 SEASON ON THE CW TELEVISION NETWORK WITH INTERACTIVE MEDIA

Campaign Details:

Client: The CW Television Network
Format: 
Rich Media
Date: FALL 2015

Overview:
The Illusion Factory worked closely in the electronic media landscape with the creative and management teams at The CW Television Network, Sizmek, and OMD to promote in electronic media, their 2015 Fall Line Up including Crazy Ex Girlfriend and Jane The Virgin.

Goals:
• Drive viewers to tune into the series
• Generate hype/ buzz about the Rachel’s Award

Deliverables
• HTML 5 Rich Media Banners

• Wallpapers

Crazy Ex-Girlfriend is an American musical/comedy television series that premiered on October 12, 2015, on The CW. The series was created by Rachel Bloom and Aline Brosh Mckenna, and stars Bloom in the lead role, for which she just received the Golden Globe Award.  Aline Brosh McKenna co-exexutive produces with Rachel Bloom, Mark Webb and Erin Erhlich. The series stars Rachel Bloom, Vincent Rodriguez III, Santino Fontana, Donna Lynne Champlin, Pete Gardner, Vella Lovell.

Crazy Ex Girlfriend Crazy Ex Girlfriend

The Illusion Factory collaborated with the teams at OMD to produce the multiple size formats of the Kemp interactive advertising campaign for Oakley.

Oakley Kemp CampaignOakley Kemp Campaign

The Illusion Factory collaborated with the teams at OMD to produce the multiple size formats of the Sandbeach interactive advertising campaign for Oakley.

Oakley - Sandbeach CampaignOakley - Sandbeach C...

Some of Our Clients

see all

abc

cw

adidas

xbox

chevrolet

nbc

v8

jambajuice

activision

Our Awards

see all
  • 2016 W3 Award
  • 2015 W3 Award
  • 2014 W3 Award
  • 2013 Summit Award
  • 2013 Telly Award
  • 2013 W3 Award
  • 2012 (2) Telly Awards
  • 2012 Communicator Award
  • 2011 Promax Gold Award
  • 2011 Telly Award
  • 2011 W3 Award
  • 2010 Communicator Award
  • 2010 Summit Creative Award
  • 2009 (3) Telly Awards
  • 2008 (1) Webby Award
  • 2008 (16) Communicator Awards
  • 2008 (3) Summit Creative Awards
  • 2008 (4) Telly Awards
  • 2008 (5) W3 Awards
  • 2008 Top 20 Creative Agencies of LA
  • 2007 (6) Telly Awards
  • 2007 Mom’s Choice Award
  • 2007 Parent’s Choice Award
  • 2007 Top 20 Creative Agencies of LA
  • 2006 (2) Telly Awards
  • 2006 BDA Gold Award
  • 2006 DIY Award
  • 2006 Hollywood Book Festival
  • 2006 Mom’s Choice Award
  • 2006 Promax Silver Award
  • 2006 Summit Creative Award
  • 2006 Top 20 Creative Agencies of LA
  • 2005 (3) Promax Gold Awards
  • 2005 Silver Davey Award
  • 2005 UFC Accolade Award
  • 2004 (2) Promax Gold Awards
  • 2004 (3) BDA Gold Awards
  • 2003 Music Video of the Year Award CMT

About Us

The Illusion Factory has spent decades being the brand behind all of the other brands, servicing all of the major studios, broadcasters, music labels, cable stations and a large group of the Fortune 500.

We have been entrusted with the promotion and marketing of over 7 Billion Dollars in filmed, broadcast, cable, gaming and live entertainment, while garnering more than 260 awards in the top competitions for our clients. We have substantial expertise in regulated gaming, with many core projects to our credit.

We have been working in Virtual Reality and Augmented Reality for more than 15 years and have several patents pending in these areas for our innovations. We produce both AR and VR projects for clients in the United States and worldwide.

In 2007, we opted to pivot our efforts towards the development of our own intellectual property for distribution in all transmedia. We have now put our resources into developing our own technologies, companies and joint ventures.

This has resulted thus far with one impressive awarded patent, three additional ones that are patent pending and numerous others that are being drafted currently. Illusion Factory continues to prove itself as a vast resource of creativity, technology and global expertise. We are a very rare combination of the most elite talent in each of our respective categories and we continue to work in a stealth mode, producing a continual stream of innovations.

When you want the technology to solve your problems, the app that does everything, the experience of how to produce it on budget and release it globally with a vibrant result, there are very few companies to call. We understand the substantial requirements of broadcast and theatrical entertainment, apps, interactive advertising, games, regulated gaming, horse racing, lottery, second screen experiences, television apps, and social media.

Illusion Factory is a one of a kind company.
Our focus is INTENSE, our curiosity INSATIABLE. Our abilities, UNCHALLENGED.

see our team