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Our Work

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The Sizzle Platform is a technology and business model that has been conceived in partnership with J. Anthony Forstmann and designed and produced by The Illusion Factory.

Want to find the best offer?  Sizzle it. Looking for something fun to play?  Sizzle it.  Searching for the most innovative new thing?  Sizzle it.

Sizzle Activates Consumers And Creates Instant Transactions

Sizzle Delights With Shareable Social Content Paired With Augmented Reality Games

Sizzle Informs, Delivering Valuable Information Paired With Instant Transactions

Sizzle Rewards, Using Emotions To Drive Impulse Purchases

Sizzle is the ultimate collection of systems to accentuate and improve your sales, marketing and awareness objectives.

Sizzle is both a mobile app available in Android and iPhone platforms, paired with an online store that enables consumers to engage in transactions, games, augmented reality, social media sharing, contests and more. Leveraging a complex system of media and location-oriented triggers, Sizzle merchants are able to use the Sizzle Offer Engine™ to deliver compelling opportunities inside the Sizzle app, for consumers to engage with.

Offers are delivered in many unique methods… scanning pictures and signs, listening to music, television and radio, walking into sports venues, shopping malls and supermarkets, playing games, spinning prize wheels, watching and playing with augmented reality and much more!

SIZZLE BRINGS ALL MEDIA AND ALL LOCATIONS TO LIFE
Publications • Packaging • Signs • Social Media • YouTube • TV • Radio • Satellite • Stadiums • Malls • Airports • Resorts • Campuses

USING TRIGGERS
Scan • Listen • Location • Augmented Reality • YouTube • Streaming • Beacon • Games • Artificial Intelligence • Search • Time • Voice

SizzleSizzle

Tune into The CW Tuesday,  9/8c to watch Roswell, New Mexico.

New Episodes only on The CW and The CW App

Campaign Details:
Client: The CW Television Network
Format:
 Rich Media

Date: Winter 2019

Overview:
The Illusion Factory
 worked closely with the creative and management teams at The CW Television Network, Sizmek and OMD to promote the launch of Roswell, New Mexico, in the electronic media landscape using interactive HTML 5 based rich media and mobile advertising platforms.

Goals:
• Drive viewers to tune into the premiere and to the CW Site
• Generate hype/ buzz about the show

Execution:
HTML 5 Rich Media Features
• Video

Deliverables
• Interactive Advertising Units

After returning to her hometown of Roswell, New Mexico, the daughter of undocumented immigrants discovers her teenage crush is an alien who has kept his unearthly abilities hidden his entire life. She protects his secret as the two reconnect, but when a violent attack points to a greater alien presence on Earth, the politics of fear and hatred threaten to expose him. Roswell, New Mexico premiered on January 15, 2019, on The CW.  It was executive produced by Carina Adly MacKenzie, Kevin, Kelly Brown, Justin Falvey, Darryl Frank, Lawrence Bender, Julie PlecStarring: Jeanine Mason, Nathan Parsons, Tyler Blackburn, Lily Cowles, Heather Hemmens, Michael Trevino, Michael Vlamis and Karan Oberoi.

Roswell, New MexicoRoswell, New Mexico

The Illusion Factory produced this augmented reality game of chance inside the Sizzle Platform for test purposes with Pepsi and the Patriots. Winners received $100 Gift Cards, while the others received offers to receive a medium Pepsi with the purchase of a basket of chicken tenders.

Pepsi / Patriots AR GamePepsi / Patriots AR ...

This promotional spot  for GolfForever, featuring Justin Leonard, 12 time winner on the PGA Tour, and Dr. Jeremy James, Founder of BackForever and GolfForever, promotes the GolfForever program. The spot was produced by Iconology with post production by The Illusion Factory.

The GolfForever program is an expertly structured, video-based exercise and educational program that you can do in the convenience of your home or gym.

The most important tool to play the best golf of your life isn’t your clubs, golf lessons or some gadget. It’s your body. Following a physical training program designed specifically for golf is the most important thing you can do. Generating real power behind your swing requires strong, mobile hips and a balanced, stable core. The GolfForever program uses streaming, detailed videos to teach you how to accomplish these goals in the convenience of your home or gym. This program will give you the strength and mobility you need to play your best game, avoid injuries and relieve pain. Try it risk free for 7 days.

Golf ForeverGolf Forever

A 0:15 promotion for Sizzle Spin,  a new game launching inside the Sizzle app. Illusion Factory produced this spot, as part of a package of spots for Sizzle Spin to allow use in branded and non-branded circumstances. This particular version will play on both NCM and ScreenVision to notify the audience of their chance to win tickets, popcorn, drinks, upgrades and a trip to a posh beach resort in one of 4 gorgeous locations in Mexico.

Sizzle Spin CommercialSizzle Spin Commerci...

AviChat Is The New System For FaceTime Avatar Communication

AviChat is the dynamic new communication system for kids of all ages. In AviChat, people communicate as the avatar of their choosing in both face to face and asynchronous chat communication.

First, Import All Of Your Friends Into The Chat Function, Invite Them To Join For Free

Imports all friend lists, and readies each of them to communicate in AviChat. AviChat is a complete VoIP platform for calling, texting and messaging.

Pick Your Favorite Avatar, Record A Message Or Make A FaceTime VoIP Call

Once you have chosen your avatar, you are ready to communicate in AviChat.  Click here to watch how well the lips stay in synch with the voice.

AviChat Allows You To Leave Messages In Asynchronous Communication

Leave messages for your friends, using a host of characters, voices and backgrounds

AviChat Will Also Allow You To Import Your Own Lifelike Avatar From Files You Supply

The storefront inside AviChat will allow our users to purchase digital goods to bling out their characters.

AviChat Allows Your Avatar To Communicate From Anywhere

In a rollicking good mood, take out your avatar and tell a friend in a host of creative ways.

AviChatAviChat

Tune into The CW Wednesday,  9/8c to watch All American.

New Episodes only on The CW and The CW App

Campaign Details:
Client: The CW Television Network
Format:
 Rich Media

Date: Fall 2018

Overview:
The Illusion Factory
 worked closely with the creative and management teams at The CW Television Network, Sizmek and OMD to promote the launch of All American, in the electronic media landscape using interactive HTML 5 based rich media and mobile advertising platforms.

Goals:
• Drive viewers to tune into the premiere and to the CW Site
• Generate hype/ buzz about the show

Execution:
HTML 5 Rich Media Features
• Video

Deliverables
• Interactive Advertising Units

All American is an American television drama series, created by April Blair that premiered on The CW on October 10, 2018. When a rising high school football player from South L.A. is recruited to play for Beverly Hills High, the wins, losses and struggles of two families from vastly different worlds—Crenshaw and Beverly Hills—begin to collide. Inspired by the life of pro football player Spencer Paysinger. It was executive produced by April Blair, Greg Berlanti, Sarah Schechter, Rob Hardy, Nkechi Okoro Carroll. Starring: Daniel Ezra, Taye Diggs, Samantha Logan, Bre-Z, Greta Onieogou, Monet Mazur, Michael Evans Behling, Cody Christian, Karimah Westbrook, Jalyn Hall.

All AmericanAll American

Tune into The CW Sunday,  9/8c to watch Charmed.

New Episodes only on The CW and The CW App

Campaign Details:
Client: The CW Television Network
Format:
 Rich Media

Date: Fall 2018

Overview:
The Illusion Factory
 worked closely with the creative and management teams at The CW Television Network, Sizmek and OMD to promote the launch of Charmed, in the electronic media landscape using interactive HTML 5 based rich media and mobile advertising platforms.

Goals:
• Drive viewers to tune into the premiere and to the CW Site
• Generate hype/ buzz about the show

Execution:
HTML 5 Rich Media Features
• Video

Deliverables
• Interactive Advertising Units

Charmed is an American fantasy drama television series developed by Jennie Snyder Urman, Jessica O’Toole and Amy Rardin. It is a reboot of The WB series of the same san, created by Constance M. Burge, which originally aired from 1998 to 2006. It was executive produced by Jessica O’Tool, Amy Rardin, Jennie Snyder Urman, Ben Silverman, Brad Silberling, Howard Owens, Carter Covington. Starring: Melonie Diaz, Madeleine Mantock, Sarah Jeffery, Ser’Darius Blain, Ellen Tamaki, Rupert Evans, Nick Hargrove.

CharmedCharmed

Tune into The CW Sunday,  8/7c to watch Supergirl and Charmed.

New Episodes only on The CW and The CW App

Campaign Details:
Client: The CW Television Network
Format:
 Rich Media

Date: Fall 2018

Overview:
The Illusion Factory
 worked closely with the creative and management teams at The CW Television Network, Sizmek and OMD to promote the launch of Charmed following the start of the fourth season of Supergirl on Sunday Nights, in the electronic media landscape using interactive HTML 5 based rich media and mobile advertising platforms.

Goals:
• Drive viewers to tune into the premiere and to the CW Site
• Generate hype/ buzz about the show

Execution:
HTML 5 Rich Media Features
• Video

Deliverables
• Interactive Advertising Units

Charmed is an American fantasy drama television series developed by Jennie Snyder Urman, Jessica O’Toole and Amy Rardin. It is a reboot of The WB series of the same san, created by Constance M. Burge, which originally aired from 1998 to 2006. It was executive produced by Jessica O’Tool, Amy Rardin, Jennie Snyder Urman, Ben Silverman, Brad Silberling, Howard Owens, Carter Covington. Starring: Melonie Diaz, Madeleine Mantock, Sarah Jeffery, Ser’Darius Blain, Ellen Tamaki, Rupert Evans, Nick Hargrove.

Supergirl is an American superhero action-adventure television series developed by Ali Adler, Greg Berlanti and Andrew Kreisberg  (the latter two having previously created Arrow and The Flash) that originally aired on CBS and premiered on October 26, 2015. It is based on the DC Comics character Supergirl, created by Otto Binder and Al Plastino, and stars Melissa Benoist in the title role. Supergirl is a costumed superheroine who is Superman’s cousin and one of the last surviving Kryptonians. The series is set in the Arrowverse, sharing continuity with the other television series of the universe. It was executive produced by Sarah Schechter, Ali Adler, Andrew Kreisberg, Greg Berlanti, Robert Rovner, Jessica Queller. Starring Melissa Benoist, Mehcad Brooks, Chyler Leigh, Jeremy Jordan, David Harewood, Calista Flockhart, Chris Wood, Floriana Lima, Katie McGrath, Odette Annable, Jesse Rath, Sam Witwer, Nicole Maines, April Parker Jones.

Sunday - Supergirl / CharmedSunday - Supergirl /...

Tune into The CW Tuesday,  9/8c to watch Black Lightning.

New Episodes only on The CW and The CW App

Campaign Details:
Client: The CW Television Network
Format:
 Rich Media

Date: Winter 2018

Overview:
The Illusion Factory
 worked closely with the creative and management teams at The CW Television Network, Sizmek and OMD to promote the launch of Black Lightning, in the electronic media landscape using interactive HTML 5 based rich media and mobile advertising platforms.

Goals:
• Drive viewers to tune into the premiere and to the CW Site
• Generate hype/ buzz about the show

Execution:
HTML 5 Rich Media Features
• Video

Deliverables
• Interactive Advertising Units

Black Lightning is an American superhero television series developed by Salim Akil, airing on The CW. It is based on the DC Comics character of the same name, created by Tony Isabella and Trevor Von Eeden. It stars Cress Williams as the titular character alongside China Anne McClain, Nafessa Williams, Christine Adams, Marvin Jones III, Damon Gupton and James Remar. The series sees the retired Black Lightning return to the hero life and its effects on his family life.. It was executive produced by Sarah Schechter, Greg Berlanti, Mara Brock Akil, Salim Akil, Oz Scott, Pascal Verschooris.

Black LightningBlack Lightning

Tune into The CW Wednesday,  8/7c to watch EA Sports Madden NFL 18 Challenge.

New Episodes only on The CW and The CW App

Campaign Details:
Client: The CW Television Network
Format:
 Rich Media

Date: Winter 2018

Overview:
The Illusion Factory
 worked closely with the creative and management teams at The CW Television Network, Sizmek and OMD to promote this season’s launch of EA Madden NFL 18 Challenge, in the electronic media landscape using interactive HTML 5 based rich media and mobile advertising platforms.

Goals:
• Drive viewers to tune into the premiere and to the CW Site
• Generate hype/ buzz about the show

Execution:
HTML 5 Rich Media Features

Deliverables
• Interactive Advertising Units

EA Sports Madden NFL 18 ChallengeEA Sports Madden NFL...

Tune into The CW Wednesday,  8/7c to watch Riverdale, Season 2.

New Episodes only on The CW and The CW App

Campaign Details:
Client: The CW Television Network
Format:
 Rich Media

Date: Fall 2017

Overview:
The Illusion Factory
 worked closely with the creative and management teams at The CW Television Network, Sizmek and OMD to promote the launch of Riverdale, Season 2, in the electronic media landscape using interactive HTML 5 based rich media and mobile advertising platforms.

Goals:
• Drive viewers to tune into the premiere and to the CW Site
• Generate hype/ buzz about the show

Execution:
HTML 5 Rich Media Features
• Video

Deliverables
• Rich Media Banners

Riverdale is an American teen drama television series based on the characters by Archie Comics. The series premiered on January 26, 2017, on The CW.  It was adapted for television by Archie Comics’ chief creative officer Roberto Aguirre-Sacasa and executive produced by Greg Berlanti. Starring: KJ Apa, Lili Reinhart, Camila Mendes, Cole Sprouse, Marisol, Nichols, Madelaine Petsch, Ashleigh Murray, Madchen Amick and Luke Perry.

Riverdale Season 2Riverdale Season 2

Tune into The CW Tuesday,  9/8c to watch Black Lightning, Season 2.

New Episodes only on The CW and The CW App

Campaign Details:
Client: The CW Television Network
Format:
 Rich Media

Date: Fall 2018

Overview:

The Illusion Factory worked closely with the creative and management teams at The CW Television Network, Sizmek and OMD to promote the launch of Black Lightning, in the electronic media landscape using interactive HTML 5 based rich media and mobile advertising platforms.

Goals:

• Drive viewers to tune into the premiere and to the CW Site

• Generate hype/ buzz about the show

Execution:
HTML 5 Rich Media Features
• Video

Deliverables

• Interactive Advertising Units

Black Lightning is an American superhero television series developed by Salim Akil, airing on The CW. It is based on the DC Comics character of the same name, created by Tony Isabella and Trevor Von Eeden. It stars Cress Williams as the titular character alongside China Anne McClain, Nafessa Williams, Christine Adams, Marvin Jones III, Damon Gupton and James Remar. The series sees the retired Black Lightning return to the hero life and its effects on his family life.. It was executive produced by Sarah Schechter, Greg Berlanti, Mara Brock Akil, Salim Akil, Oz Scott, Pascal Verschooris.

Black Lightning Season 2Black Lightning Seas...

Tune into The CW Wednesday,  9/8c to watch Life Sentence.

New Episodes only on The CW and The CW App

Campaign Details:
Client: The CW Television Network
Format:
 Rich Media

Date: Winter 2018

Overview:

The Illusion Factory worked closely with the creative and management teams at The CW Television Network, Sizmek and OMD to promote the launch of Life Sentence, in the electronic media landscape using interactive HTML 5 based rich media and mobile advertising platforms.

Goals:

• Drive viewers to tune into the premiere and to The CW Site

• Generate hype/ buzz about the show

Execution:
HTML 5 Rich Media Features
• Video

Deliverables

• Rich Media Banners

Life Sentence is an American comedy-drama series, created by Erin Cardillo & Richard Keith, which debuted on The CW as a midseason entry during the 2017-18 television season. When Stella Abbott finds out her terminal cancer is cured, she is going to have to learn to live with all the choices she made when she decided to “live like she was dying”. As she adjusts to her post-cancer world, she learns how her husband and family must also deal with the self-destructive choices they made to help Stella enjoy what they thought were her final years. The series was executive produced by Erin Cardillo, Richard Keith, Oliver Goldstick, Bill Lawrence, Jeff Ingold, Lee Toland Krieger. It stars  Lucy Hale, Elliot Knight, Jayson Blair, Brooke Lyons, Carlos PenaVega, Gillian Vigman, Dylan Walsh, Nadej Bailey.

Life SentenceLife Sentence

Some of Our Clients

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abc

cw

adidas

xbox

chevrolet

nbc

v8

jambajuice

activision

Our Awards

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  • 2016 W3 Award
  • 2015 W3 Award
  • 2014 W3 Award
  • 2013 Summit Award
  • 2013 Telly Award
  • 2013 W3 Award
  • 2012 (2) Telly Awards
  • 2012 Communicator Award
  • 2011 Promax Gold Award
  • 2011 Telly Award
  • 2011 W3 Award
  • 2010 Communicator Award
  • 2010 Summit Creative Award
  • 2009 (3) Telly Awards
  • 2008 (1) Webby Award
  • 2008 (16) Communicator Awards
  • 2008 (3) Summit Creative Awards
  • 2008 (4) Telly Awards
  • 2008 (5) W3 Awards
  • 2008 Top 20 Creative Agencies of LA
  • 2007 (6) Telly Awards
  • 2007 Mom’s Choice Award
  • 2007 Parent’s Choice Award
  • 2007 Top 20 Creative Agencies of LA
  • 2006 (2) Telly Awards
  • 2006 BDA Gold Award
  • 2006 DIY Award
  • 2006 Hollywood Book Festival
  • 2006 Mom’s Choice Award
  • 2006 Promax Silver Award
  • 2006 Summit Creative Award
  • 2006 Top 20 Creative Agencies of LA
  • 2005 (3) Promax Gold Awards
  • 2005 Silver Davey Award
  • 2005 UFC Accolade Award
  • 2004 (2) Promax Gold Awards
  • 2004 (3) BDA Gold Awards
  • 2003 Music Video of the Year Award CMT

About Us

The Illusion Factory has spent decades being the brand behind all of the other brands, servicing all of the major studios, broadcasters, music labels, cable stations and a large group of the Fortune 500.

We have been entrusted with the promotion and marketing of over 7 Billion Dollars in filmed, broadcast, cable, gaming and live entertainment, while garnering more than 260 awards in the top competitions for our clients. We have substantial expertise in regulated gaming, with many core projects to our credit.

We have been working in Virtual Reality and Augmented Reality for more than 15 years and have several patents pending in these areas for our innovations. We produce both AR and VR projects for clients in the United States and worldwide.

In 2007, we opted to pivot our efforts towards the development of our own intellectual property for distribution in all transmedia. We have now put our resources into developing our own technologies, companies and joint ventures.

This has resulted thus far with one impressive awarded patent, three additional ones that are patent pending and numerous others that are being drafted currently. Illusion Factory continues to prove itself as a vast resource of creativity, technology and global expertise. We are a very rare combination of the most elite talent in each of our respective categories and we continue to work in a stealth mode, producing a continual stream of innovations.

When you want the technology to solve your problems, the app that does everything, the experience of how to produce it on budget and release it globally with a vibrant result, there are very few companies to call. We understand the substantial requirements of broadcast and theatrical entertainment, apps, interactive advertising, games, regulated gaming, horse racing, lottery, second screen experiences, television apps, and social media.

Illusion Factory is a one of a kind company.
Our focus is INTENSE, our curiosity INSATIABLE. Our abilities, UNCHALLENGED.

see our team