Our Work

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The Illusion Factory was hired to design a new logo/branding for Ellis Effect. We were tasked to create a logo that conveyed brain science and the complexities of mental health, while evoking a sense of serenity – in order to communicate the expertise of Ellis Effect’s elite scientists and cutting-edge research.

Ellis Effect logoEllis Effect logo

The Illusion Factory helped create the logo for Freques, a planned network, in collaboration with United Nations, powered by Sizzle, to highlight social issues and solve them with community-based solutions.

Freques logoFreques logo

Campaign Details: On-line, Interactive Ad Campaign
Client: The CW Television Network
Format:
HTML 5

Date: Summer 2020

Overview:
The Illusion Factory
 worked closely with the creative and management teams at The CW Television Network, Sizmek and OMD to promote the launch of Tell Me A Story, in the electronic media landscape using interactive HTML 5 and mobile advertising platforms.

Goals:
• Drive viewers to tune into the premiere and to the CW Site
• Generate hype/ buzz about the show

Execution:
HTML 5 Standard Banners
• Video

Deliverables
• Interactive Advertising Units

Tell Me A StoryTell Me A Story

Campaign Details: On-line, Interactive Ad Campaign
Client: The CW Television Network
Format:
HTML 5

Date: Spring 2020

Overview:
The Illusion Factory
 worked closely with the creative and management teams at The CW Television Network, Sizmek and OMD to promote the launch of the mid-season premiere of Nancy Drew, in the electronic media landscape using interactive HTML 5 and mobile advertising platforms.

Goals:
• Drive viewers to tune into the premiere and to the CW Site
• Generate hype/ buzz about the show

Execution:
HTML 5 Standard Banners
• Video

Deliverables
• Interactive Advertising Units

Nancy Drew Spring 2020Nancy Drew Spring 20...

The Illusion Factory designed the logo for 1 Earth, a planned concert/telethon to benefit organizations addressing climate change.

1 Earth logo1 Earth logo

The Illusion Factory produced the on-air campaign and digital campaign for the Lionsgate/Pantaya television program, De Viaje Con Los Derbez starring Eugenio Derbez and his highly talented family as they travel through Morocco, documenting their mixed family experiences in this compelling reality program. Watch this on the Pantaya app!

De viaje con los DerbezDe viaje con los Der...

Campaign Details: On-line, Interactive Ad Campaign
Client: The CW Television Network
Format:
HTML 5

Date: Fall 2019

Overview:
The Illusion Factory
 worked closely with the creative and management teams at The CW Television Network, Sizmek and OMD to promote the launch of the premiere season of Nancy Drew, in the electronic media landscape using interactive HTML 5 and mobile advertising platforms.

Goals:
• Drive viewers to tune into the premiere and to the CW Site
• Generate hype/ buzz about the show

Execution:
HTML 5 Standard Banners
• Video

Deliverables
• Interactive Advertising Units

Nancy DrewNancy Drew

Campaign Details: On-line, Interactive Ad Campaign
Client: The CW Television Network
Format:
HTML 5

Date: Fall 2019

Overview:
The Illusion Factory
 worked closely with the creative and management teams at The CW Television Network, Sizmek and OMD to promote the launch of the premiere season of Batwoman, in the electronic media landscape using interactive HTML 5 and mobile advertising platforms.

Goals:
• Drive viewers to tune into the premiere and to the CW Site
• Generate hype/ buzz about the show

Execution:
HTML 5 Standard Banners
• Video

Deliverables
• Interactive Advertising Units

BatwomanBatwoman

Campaign Details: On-line, Interactive Ad Campaign
Client: The CW Television Network
Format:
HTML 5

Date: Fall 2019

Overview:
The Illusion Factory
 worked closely with the creative and management teams at The CW Television Network, Sizmek and OMD to promote the launch of All American, in the electronic media landscape using interactive HTML 5 and mobile advertising platforms.

Goals:
• Drive viewers to tune into the premiere and to the CW Site
• Generate hype/ buzz about the show

Execution:
HTML 5 Standard Banners
• Video

Deliverables
• Interactive Advertising Units

All AmericanAll American

The Sizzle Platform is a technology and business model that has been conceived, designed and produced by The Illusion Factory.

Want to find the best offer?  Sizzle it. Looking for something fun to play?  Sizzle it.  Searching for the most innovative new thing?  Sizzle it.

Sizzle Activates Consumers And Creates Instant Transactions

Sizzle Delights With Shareable Social Content Paired With Augmented Reality Games

Sizzle Informs, Delivering Valuable Information Paired With Instant Transactions

Sizzle Rewards, Using Emotions To Drive Impulse Purchases

Sizzle is the ultimate collection of systems to accentuate and improve your sales, marketing and awareness objectives.

Sizzle is both a mobile app available in Android and iPhone platforms, paired with an online store that enables consumers to engage in transactions, games, augmented reality, social media sharing, contests and more. Leveraging a complex system of media and location-oriented triggers, Sizzle merchants are able to use the Sizzle Offer Engine™ to deliver compelling opportunities inside the Sizzle app, for consumers to engage with.

Offers are delivered in many unique methods… scanning pictures and signs, listening to music, television and radio, walking into sports venues, shopping malls and supermarkets, playing games, spinning prize wheels, watching and playing with augmented reality and much more!

SIZZLE BRINGS ALL MEDIA AND ALL LOCATIONS TO LIFE
Publications • Packaging • Signs • Social Media • YouTube • TV • Radio • Satellite • Stadiums • Malls • Airports • Resorts • Campuses

USING TRIGGERS
Scan • Listen • Location • Augmented Reality • YouTube • Streaming • Beacon • Games • Artificial Intelligence • Search • Time • Voice

SizzleSizzle

Tune into The CW Tuesday,  9/8c to watch Roswell, New Mexico.

New Episodes only on The CW and The CW App

Campaign Details:
Client: The CW Television Network
Format:
 Rich Media

Date: Winter 2019

Overview:
The Illusion Factory
 worked closely with the creative and management teams at The CW Television Network, Sizmek and OMD to promote the launch of Roswell, New Mexico, in the electronic media landscape using interactive HTML 5 based rich media and mobile advertising platforms.

Goals:
• Drive viewers to tune into the premiere and to the CW Site
• Generate hype/ buzz about the show

Execution:
HTML 5 Rich Media Features
• Video

Deliverables
• Interactive Advertising Units

After returning to her hometown of Roswell, New Mexico, the daughter of undocumented immigrants discovers her teenage crush is an alien who has kept his unearthly abilities hidden his entire life. She protects his secret as the two reconnect, but when a violent attack points to a greater alien presence on Earth, the politics of fear and hatred threaten to expose him. Roswell, New Mexico premiered on January 15, 2019, on The CW.  It was executive produced by Carina Adly MacKenzie, Kevin, Kelly Brown, Justin Falvey, Darryl Frank, Lawrence Bender, Julie PlecStarring: Jeanine Mason, Nathan Parsons, Tyler Blackburn, Lily Cowles, Heather Hemmens, Michael Trevino, Michael Vlamis and Karan Oberoi.

Roswell, New MexicoRoswell, New Mexico

The Illusion Factory produced this augmented reality game of chance inside the Sizzle Platform for test purposes with Pepsi and the Patriots. Winners received $100 Gift Cards, while the others received offers to receive a medium Pepsi with the purchase of a basket of chicken tenders.

Pepsi / Patriots AR GamePepsi / Patriots AR ...

A 0:15 promotion for Sizzle Spin,  a new game launching inside the Sizzle app. Illusion Factory produced this spot, as part of a package of spots for Sizzle Spin to allow use in branded and non-branded circumstances. This particular version will play on both NCM and ScreenVision to notify the audience of their chance to win tickets, popcorn, drinks, upgrades and a trip to a posh beach resort in one of 4 gorgeous locations in Mexico.

Sizzle Spin CommercialSizzle Spin Commerci...

AviChat Is The New System For FaceTime Avatar Communication

AviChat is the dynamic new communication system for kids of all ages. In AviChat, people communicate as the avatar of their choosing in both face to face and asynchronous chat communication.

First, Import All Of Your Friends Into The Chat Function, Invite Them To Join For Free

Imports all friend lists, and readies each of them to communicate in AviChat. AviChat is a complete VoIP platform for calling, texting and messaging.

Pick Your Favorite Avatar, Record A Message Or Make A FaceTime VoIP Call

Once you have chosen your avatar, you are ready to communicate in AviChat.  Click here to watch how well the lips stay in synch with the voice.

AviChat Allows You To Leave Messages In Asynchronous Communication

Leave messages for your friends, using a host of characters, voices and backgrounds

AviChat Will Also Allow You To Import Your Own Lifelike Avatar From Files You Supply

The storefront inside AviChat will allow our users to purchase digital goods to bling out their characters.

AviChat Allows Your Avatar To Communicate From Anywhere

In a rollicking good mood, take out your avatar and tell a friend in a host of creative ways.

AviChatAviChat

Some of Our Clients

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abc

cw

adidas

xbox

chevrolet

nbc

v8

jambajuice

activision

Our Awards

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  • 2016 W3 Award
  • 2015 W3 Award
  • 2014 W3 Award
  • 2013 Summit Award
  • 2013 Telly Award
  • 2013 W3 Award
  • 2012 (2) Telly Awards
  • 2012 Communicator Award
  • 2011 Promax Gold Award
  • 2011 Telly Award
  • 2011 W3 Award
  • 2010 Communicator Award
  • 2010 Summit Creative Award
  • 2009 (3) Telly Awards
  • 2008 (1) Webby Award
  • 2008 (16) Communicator Awards
  • 2008 (3) Summit Creative Awards
  • 2008 (4) Telly Awards
  • 2008 (5) W3 Awards
  • 2008 Top 20 Creative Agencies of LA
  • 2007 (6) Telly Awards
  • 2007 Mom’s Choice Award
  • 2007 Parent’s Choice Award
  • 2007 Top 20 Creative Agencies of LA
  • 2006 (2) Telly Awards
  • 2006 BDA Gold Award
  • 2006 DIY Award
  • 2006 Hollywood Book Festival
  • 2006 Mom’s Choice Award
  • 2006 Promax Silver Award
  • 2006 Summit Creative Award
  • 2006 Top 20 Creative Agencies of LA
  • 2005 (3) Promax Gold Awards
  • 2005 Silver Davey Award
  • 2005 UFC Accolade Award
  • 2004 (2) Promax Gold Awards
  • 2004 (3) BDA Gold Awards
  • 2003 Music Video of the Year Award CMT

About Us

The Illusion Factory has spent decades being the brand behind all of the other brands, servicing all of the major studios, broadcasters, music labels, cable stations and a large group of the Fortune 500.

We have been entrusted with the promotion and marketing of over 7 Billion Dollars in filmed, broadcast, cable, gaming and live entertainment, while garnering more than 260 awards in the top competitions for our clients. We have substantial expertise in regulated gaming, with many core projects to our credit.

We have been working in Virtual Reality and Augmented Reality for more than 15 years and have several patents pending in these areas for our innovations. We produce both AR and VR projects for clients in the United States and worldwide.

In 2007, we opted to pivot our efforts towards the development of our own intellectual property for distribution in all transmedia. We have now put our resources into developing our own technologies, companies and joint ventures.

This has resulted thus far with one impressive awarded patent, three additional ones that are patent pending and numerous others that are being drafted currently. Illusion Factory continues to prove itself as a vast resource of creativity, technology and global expertise. We are a very rare combination of the most elite talent in each of our respective categories and we continue to work in a stealth mode, producing a continual stream of innovations.

When you want the technology to solve your problems, the app that does everything, the experience of how to produce it on budget and release it globally with a vibrant result, there are very few companies to call. We understand the substantial requirements of broadcast and theatrical entertainment, apps, interactive advertising, games, regulated gaming, horse racing, lottery, second screen experiences, television apps, and social media.

Illusion Factory is a one of a kind company.
Our focus is INTENSE, our curiosity INSATIABLE. Our abilities, UNCHALLENGED.

see our team