Press Release · October 13, 2026 · Los Angeles
Sizzle, the Synth Humans® studio led by Illusion Factory founder Brian Weiner, has brought Rosa to guests of the Sheraton Universal Hotel. Rosa is a Synth Human host who offers face-to-face conversational help around the clock, covering hotel services and destination guidance in more than 33 languages.
Guests scan a QR code in their welcome letter and meet Rosa on their own phones. There is no app to download and no hardware for the hotel to buy.
