Brian Weiner, founder of The Illusion Factory, featured in Authority Magazine

Authority Magazine · November 12, 2026

Illusion Factory founder Brian Weiner, now CEO of Sizzle Studios, sat down with Authority Magazine to talk about how being turned away by an agency that hired only specialists led him to start his own company at 19.

In the interview he makes the case that curious, broadly skilled generalists adapt faster than specialists in fast-moving industries, and that AI, approached with curiosity, expands what a creative team can do.

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