The Illusion Factory was hired by Warner Bros. Entertainment to conceive of a pair of virtual theme park projects. One in a virtual world environment and the second in a flash based online gaming environment. The Illusion Factory mapped out the entire technical and business model of both platforms as part of our deliverables. We built a mock prototype in both formats for purposes of internal presentations throughout the studio. These were very deep models with substantial business and entertainment components fully flushed out and ready to take to market.